The Midlife Business Coach Shaheen Plunier

Episode 45

Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey.

In this episode, Shaheen discusses:


The Importance of Clarity: How understanding your business vision can minimize startup time and maximize success.


Investment as a Necessity: Why spending on coaching or educational programs is crucial for professional development, not just an additional expense.


Overcoming Investment Fears: Tackling the hesitations that come with financial commitments and how to approach them with confidence.


The Value of Calculated Risks: Embracing opportunities that may seem daunting but are essential for growth and achievement.


Support and Resources: Encouragement to reach out if you need guidance or motivation post-episode, with a direct invitation to connect with Shaheen on Instagram.



Tune in for an episode filled with real talk about money, investments, and how these are pivotal in navigating a successful midlife career pivot. Shaheen is here to help you make informed decisions that align with your entrepreneurial spirit and long-term goals.

Episode 44

Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife women ready to harness their wisdom and experiences to help others.

In this episode, you'll learn:


The Reality of Coaching Certifications: Shaheen debunks the myths surrounding the necessity of formal qualifications and shares why real-world experience and passion are far more crucial.


Simple Steps to Start Coaching: Discover actionable insights on how you can begin your coaching journey without overcomplicating the process.


Turning Passions into Profits: Learn how to transform your life's lessons and passions into a fulfilling career that not only helps others but also brings you joy and satisfaction.



Join us to find out how you can leverage your unique skills and experiences to make a positive impact as a coach. Don't miss the opportunity to reinvent your career in midlife with Shaheen as your guide!

Episode 43

In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed everything. With an emphasis on the power of mindset, Shaheen reveals how aligning her passion with her ad strategy was key to connecting with her ideal clients and transforming her business.

Shaheen offers insightful tips on creating an effective ad funnel, highlighting the importance of captivating low-ticket offers, strategic order bumps, and upsells, all while keeping a heart-centered approach. This episode isn't just about navigating the mechanics of Facebook ads; it's a motivational call to you, a midlife woman entrepreneur, to embrace your business journey with courage and authenticity.

Through Shaheen's own story, you're encouraged to view Facebook ads not as a daunting challenge but as a powerful tool for growth and connection. Her empowering advice and practical tips promise to inspire confidence and action, inviting you to explore the potential of ads with an open heart and strategic mind. Join Shaheen as she lights the path to a fulfilling and prosperous coaching career, reminding you that the world of ads, when approached with the right mindset, can open doors to unimaginable success.

Episode 42

In this uplifting episode of the Midlife Business Coach Podcast, join your host, Shaheen Plunier, as she shares her exhilarating journey to achieving a monumental milestone in her coaching career. With February 2024 marking her biggest cash month yet, Shaheen dives deep into the heart and soul of her coaching business, revealing how she turned her passion into a lucrative $32,000 month. 

This episode is not just a celebration; it's an intimate exploration of the strategies, mindset shifts, and personal growth that paved the way for her success. From her personal values of freedom and service to the innovative three-piece framework she crafted for her business, Shaheen opens up about the transformative power of believing in oneself and the joy of empowering women to create their own thriving online coaching businesses. 

Whether you're a seasoned entrepreneur or just starting out, this episode offers valuable insights, actionable advice, and the inspiration needed to reach new heights in your own business journey.



Join my 30k Month Workshop today!

Episode 41

In this empowering episode of the Midlife Business Coach Podcast, I dive deep into my personal journey of crafting an offer suite that resonates deeply with my audience and aligns with my core values and spirit as an entrepreneur, and makes me a lot of money.

I share insights into the evolution of my business model, from the initial steps of offer creation to developing a comprehensive suite that meets various client needs. This episode is a heartfelt exploration of the trials and triumphs on the path to building a coaching business that not only thrives financially but also enriches lives.

Key Takeaways:


Crafting an Authentic Offer Suite: I reveal how I transitioned from following trends to creating offers that stem from my heart, helping you understand how to make offerings that truly connect with your clients.


Pivotal Mindset Shifts: Discover the mindset transformations that were crucial to my success and learn how overcoming your own limiting beliefs can catapult your business to new heights.


Embracing Alignment and Authenticity: I share the significance of aligning your offers with your authentic self and the profound impact this alignment has had on my business and life.


Effective Offer Creation Strategies: From understanding your audience's deepest needs to appropriately pricing your services, I discuss my strategies for designing compelling offers that genuinely sell.


Evolving Your Business Model: Join me on a journey through the development of my business model, from my first offerings to a robust offer suite that caters to a range of client aspirations and needs.


The Importance of Your Journey: I emphasize that creating your offer suite is a journey filled with learning and growth, encouraging you to embrace each step with perseverance and an open heart.



This episode is more than just my story of success; it's a detailed guide filled with practical advice, genuine insights, and encouragement for anyone looking to build a business that is not only financially rewarding but also fulfilling on a deeper level. 

Whether you're in the early stages of offer creation or refining your suite, my experiences and lessons learned offer valuable guidance for creating a business that truly reflects your passion and purpose.

Episode 40

In this enlightening episode of the Midlife Business Coach Podcast, Shaheen dives into one of the most common dilemmas faced by new coaches: Should you start a brand new social media page or leverage your personal Instagram for your coaching business? 

With a candid exploration of personal experiences, insights into the journey of identity and transformation, and practical advice on aligning your social media strategy with your inner truth, Shaheen offers a multifaceted perspective to help you make the choice that resonates most deeply with you. 

Whether you're wrestling with questions of visibility, identity, or fear of judgment, this episode promises to guide you through the nuances of building a brand that's authentically you. 

Join us as we uncover the importance of intuition, the value of being seen, and the transformative power of owning your personal brand in the coaching industry.