64 episodes
Good Company with Michael Kassan iHeartPodcasts
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- Society & Culture
Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
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Daniel Gilbert: “You can have whatever culture you want, but you have to decide what you want that to look like.”
Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture.
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Laura Jones: “There will always be a need, and in some ways, an increased importance of true human creativity.”
Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.
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Patrick Harris: “It’s the time to start paying it forward and making sure we can be a lamp, a ladder, or a lifeboat to the talent in our industry.”
There isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.
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Steve Chung: “Korean content has become almost its own genre that transcends borders, languages, and ethnic backgrounds.”
K-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM’s Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix’s $2.5 billion investment into South Korean movies and television shows.
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Lucas Herscovici: “Whatever the consumer needs – for that pizza occasion, for that watching football occasion – we need to fulfill that for our consumers.”
Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market, captivate audiences and create memorable brand experiences.
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Eden Bridgeman Sklenar: “Our hurdle is the fact that we’re a 70-plus-year-old start-up.”
Revitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing.
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