93 episodes

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Success With Jewelry Laryssa Wirstiuk and Liz Kantner

    • Business

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

    88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine

    88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine

    Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/
    Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok.
    Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections.
    Kylie shares how she creates engaging content by staying authentic and sharing her quirks, using content buckets to keep her ideas organized.
    In the bonus content, Liz and Kylie talk about brands that inspire them the most.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 22 min
    87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News

    87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News

    Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks!
    What were Laryssa's highlights from JCK?
    What the heck is going on with Meta? Updates about Instagram
    In the bonus content of this episode, we chat about Vegas trends.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 25 min
    86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business

    86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business

    Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business:
    Why they can be an effective form of audience building
    Some general guidelines
    And what to look for when seeking out collaborations
    In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to look for potential collaborators.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://www.SUCCESSWITHJEWELRY.com.
     

    • 14 min
    85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand

    85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand

    Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. 
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll dive deeper into how advocating for your brand can lead to opportunities. 
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 20 min
    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information.
    We'll be covering:
    Should you be engaging with Threads?
    Should you be posting more Reels?
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to know if your social media strategy is working for you.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 18 min
    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're doing the research.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 11 min

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