Joy Joya Jewelry Marketing Podcast Laryssa Wirstiuk

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?"
Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list.
This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recently, and I've heard similar stories from others in the marketing community. This issue, known as "list bombing," is described in Klaviyo's support documentation as "a malicious attack where the attacker exploits a signup form or checkout page by making a large number of fake submissions, filling the associated list with emails and phone numbers that have not consented or are invalid."
Although a rise in email subscribers might appear beneficial for your brand at first glance, it only holds true if all the new contacts are genuine.
Sending emails to these fake profiles can harm your deliverability, as your emails might get caught in spam traps. You'll also see a decline in your open rates. Later in this episode, I'll delve deeper into list bombing and share ways to protect yourself against it.
The main focus today is to ensure your subscribers are legitimate, genuinely interested, and actively engaging with your emails, regardless of whether you have 100 or 100,000 subscribers. Stay tuned for tips on achieving this with your email marketing strategy.
Transcript: https://joyjoya.com/jewelry-email-subscribers
Apply for the grant: https://jewelrybrandincubator.com
00:00 Start
3:31 Grant Announcement
6:56 Primary Episode Content
20:00 The Gold Mine
 

Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset"
Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you MUST check out this one.
I also want to give a recap of my experience at JCK Las Vegas this year. It was one of my favorite times at JCK yet, and I'm so impressed with the events team and all their amazing efforts.
Lastly, I want to share some tips about how you can facilitate a mid-year course correction for your marketing if you feel like you've gone off track. June is a time when we feel like we need a break, especially if you're coming back from the trade show. But at the same time, it's also a great opportunity to start planning for the holidays and get ahead of the busy season that's coming before we know it. You'll want to hear my tips for regaining your business equilibrium.
In the Gold Mine, I share some things about JCK that inspired me and that I want to pass along to you to hopefully give you some ideas to spark your mid-year reset and go into the second half of 2024 with innovation in mind.
Transcript: https://joyjoya.com/jewelry-marketing-reset
Apply for the grant: https://jewelrybrandincubator.com
00:00 Start
3:01 Grant Announcement
8:31 Primary Episode Content
20:51 The Gold Mine
 

Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses"
Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions. 
Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary context. They guide your audience's interactions, suggesting what steps to follow next, whether it's liking, commenting, or sharing. By serving as alt text, captions also increase accessibility for visually impaired users and can be translated into various languages, thus broadening your reach. 
Most importantly, well-crafted captions can significantly boost engagement, turning passive viewers into active participants who interact with your content in meaningful ways.
It's also like: you know you need them because your social media post would look a little naked without the caption, but what the heck are you supposed to be doing with that blank space? What are you supposed to say? Why's it so hard to think of something?
In this episode, I'll be covering so many aspects of writing a good caption, from why it's important to know your audience to touching on emotional triggers, telling great stories, and more. If you struggle with captions, this one's for you.
Transcript: https://joyjoya.com/effective-social-media-captions-jewelry
00:00 Start
3:04 Primary Episode Content
20:37 The Gold Mine
 

Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?"
Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers who span multiple demographics, even if you serve a very specific niche.
Crafting marketing messages that resonate across age groups, cultures, and preferences is both a challenge and an opportunity. Our goal as business owners and marketers in the jewelry industry is to recognize and value the differences among members of our target audience, bridging connections through understanding and respect.
In this episode, I'll be exploring strategies to segment your audience, craft universal yet personalized narratives, and utilize platforms effectively to reach varied demographics. You'll learn how to ensure your brand's voice is heard, understood, and cherished across the spectrum.
Transcript: https://joyjoya.com/multiple-target-customers-jewelry-business
00:00 Start
2:30 Primary Episode Content
14:31 The Gold Mine
 

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again"
Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again.
In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention is seven times more cost-effective compared to customer acquisition." 
This simple yet profound insight underscores a fundamental principle that lies at the heart of every successful jewelry business: the enduring value of cultivating and nurturing lasting relationships with our customers.
Back in 2013, ecommerce businesses were forking out $9, on average, to acquire a fresh-faced customer. Fast forward to the present day, and that figure has ballooned to a staggering $29—a staggering 222% increase. It just makes monetary sense to keep the customers who already like, know, and trust you coming back for more. 
In this episode, I'll be talking more about why returning customers need to be your loyal advocates and partners, how to find out how many customers are actually coming back for more, and the tactics you can use to keep them engaged. 
Transcript: https://joyjoya.com/improve-jewelry-marketing-content
00:00 Start
3:05 Primary Episode Content
19:06 The Gold Mine
 

Episode #288 - "How to Add Depth to Jewelry Marketing Content"
Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand. 
Simply using AI-generated content won't resonate with your audience or showcase you in the best light. Even adopting a generic idea from AI or the internet, without infusing it with your unique flair, will lack excitement and shareability.
Often, when brainstorming for clients, particularly for blog posts, we start with basic jewelry topics, like "How to Layer Necklaces." Sometimes there's resistance because the topic feels overdone. But let's face it—everything has been done. It's nearly impossible to be wholly original these days. 
The aim isn't to invent something unprecedented but to tell a story in a way that resonates widely yet could only be told by you, in your unique, original style. Sure, a thousand people might have tips on layering necklaces, but none of them are you or run your business. The real challenge is, how do you fully and authentically express yourself?
In this episode, I'll explore how you can truly be yourself in your content, unapologetically, even when discussing topics that have been covered time and again.  
Transcript: https://joyjoya.com/improve-jewelry-marketing-content
00:00 Start
3:38 Primary Episode Content
14:13 The Gold Mine