RichardTalks RichardTalks

Goals based on an outcome or result can really cause harm.
https://richardtalks.co/yearinreview

For the last few months I’ve been trying to grow a new product. In the
beginning, the prospects were great and I felt, as any business person
does in the beginning, I felt positive.

I set a goal of 100 new clients by December. I even had a breakdown of
the time I had remaining and the effort I thought was involved.

This is what I think of as an outcome goal. Something you don’t have any
control over. I did not anticipate or give enough time to user
readiness. Current competitive landscape. Messaging. Customer profile or
any other really important aspect.

I simply took feedback from my coaching interactions as ‘enough’
evidence of a need and built out from that.

Now my reason for moving so quickly is simple. I have a lot of technical
experience so building out a product isn’t a lot of work for me but
taking that idea to a new market is always more work than I expect.

Today, I can honestly say that in comparison to the goal I’ve set, I’ve
come way further than I had expected. Only, I haven’t signed a single
customer.
Not 1

https://richardtalks.co/yearinreview

You have an important message to share, you just don't know it yet. The more I've recorded and shared messages the more I've been able to find my voice. Maybe my voice found me but the result is that I have gratitude for the people that write to me to tell me how I've impacted them positively.



I've had the same happen to me when someone posted something, and I was able to use their message in my own life.



In this episode, I want you to find something you've always wanted to say and then hit record. When you are done...

Push Publish. Your message could save someone's life.

It saved mine.

I talk openly and honestly about the journey of sales and how it is NOT some slick sales presentation

Sales is not some gift of the gab, smooth-talking, Wolf of Wall Street, closing all the deals thing.



It's a journey of finding the people that need a solution to a problem that you solve.



I also announce my coaching program for one-one-one sales training to help you develop your very own selling system


https://richardtalks.co/selling-system-download-early-bird/?mtm_campaign=PodCast&mtm_kwd=Ep06
This coaching program is a one on one 3 month program to develop your very own selling system that you can use to create consistent, predictable monthly revenue

So last week I chatted a bit about how I got into sales. This week I share how I developed our Sales System that helped us really grow the business.

We all start somewhere. I never thought of myself as a born salesperson and I still don't.

I also never thought about entrepreneurship but rather just tried to build a business out of necessity.



I thought I'd share this story with you in case you wondering how to get started.

This is episode 1 of 2.

What is a Sales Funnel?

Now, if you’ve never heard of a sales funnel before, let me just share very briefly what that is. A sales funnel is when you have a product or a service. You have a solution for a group of people. You might have an idea of where they are, so you go out to that place and you talk to a lot of people. As many people as possible and say “I have this thing. I think it’s awesome. I hope you think that too. Do you want to buy it?”

Now, if there are 1000 people at that place where you go to talk about your product and service to see if they are interested, maybe only 500 of them say “Yeah, I have a similar situation that that product or service sounds interesting to me. I’d like to know more”.

Now instead of 1000 people, now you have 500 and as you go through these different stages of talking to people, where you initially started with 1000 people, you might only sell to 10 people. Yeah, I know those numbers sound weird, but in essence, that’s a sales funnel.

It just means that through your conversation and through your messaging, you may start off with lots of people at the top of your funnel at your initial engagement, and then at the end, when you actually make the sale, it’s far fewer people than what you had started with, making the V shape, the shape of a funnel, and that’s what it’s referred to.

How does a Sales Funnel work?
Listen for more information or visit my website


https://richardtalks.co/why-your-small-business-needs-a-sales-funnel/?mtm_campaign=Podcast&mtm_kwd=sales-funnel