Business Lunch Roland Frasier

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.
Highlights: 
"Optimize for the team, not the individual. That's what a company has to do."

"We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose."

"We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."

Timestamps:
00:00 - Remote Work Challenges
03:40 - Discussing Dell's New Work Policy
06:08 - The Efficiency of Remote Work vs. In-Person
09:09 - Digital Marketer's Shift to Remote Work
10:25 - Defining Company Policy on Remote Work
13:27 - The Transition from Hybrid to Fully Remote
15:52 - The Importance of Leadership Proximity
17:48 - Maintaining Culture in a Remote Setting
18:09 - Key Takeaways from Moving to Remote Work

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!
Highlights:
"It's not about having the bag; it's about being worthy of the bag."
"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:
00:00 - Introduction: The Hermès Lawsuit Overview
00:58 - Birkin Bags: Luxury or Antitrust Issue?
02:27 - Legal Insights on the Birkin Lawsuit
04:03 - Is Hermès' Strategy Anti-Competitive?
05:00 - Discussing Tying Arrangements in Luxury Sales
06:47 - Lawsuit Details: Birkin Buying Criteria
09:09 - Personal Anecdotes: Buying Birkin in Store
13:09 - The 'Birkinification' of Business Models
16:55 - Hermès' Recycled Leather Initiative in Paris
19:20 - Broader Implications for Business and Marketing

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!
Highlights:

"Success is not just about what you accomplish in your life, it's about what you inspire others to do."

"Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward."

"Passion fuels perseverance, and together they can overcome the highest of hurdles."

Timestamps:
00:05 - Introduction to Passion and Perseverance
02:15 - The Genesis of a Business Idea
04:20 - First Challenges and Overcoming Them
07:35 - The Role of Passion in Sustaining Momentum
10:50 - Strategies for Staying Motivated
13:45 - Learning from Failures
17:30 - Building a Supportive Network
22:10 - Key Milestones in Business Growth
25:40 - Advice for Young Entrepreneurs
29:55 - Looking Forward: Future Goals and Aspirations

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!
Highlights:

“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use."

"I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on."

"If you can really help a business grow, they want you to stick around forever."

Timestamps:
00:00 - The importance of choice in career paths.
02:30 - Beginnings of Entrepreneurships
03:49 - Family and Entrepreneurship 
06:23 - Work-Life Balance
07:40 - Shifting Expectations
08:05 - Crisis and Opportunity
09:58 - Transition to Corporate
12:40 - IT Consulting and Digital Marketing
15:20 - Longevity in Business Relationships

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch. In this episode, we’ll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies! 
Highlights:
"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!" 

"Adding new products and services is one of the simplest ways to boost your lifetime customer value."

"The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action." 

Timestamps:
00:00 - Conquer New Markets
00:40 - Acquire Your Way to Dominance
01:10 - Supercharge Audience
01:50 - Build A-Team 
02:30 - Maximize Customer Potential 
03:10 - Market Intel (Amazon & Google Secrets) 
04:50 - Elevate Enhance What You Sell
06:15 - Tech-Fueled Growth 
07:30 - Expand Beyond Your Core
08:55 - Upselling Edge 

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman. 
Highlights:
"It's better to own than to rent, especially when it comes to traffic.”
"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people."
"If you can acquire those products, you acquire the audience of people that likes those products or services."

Timestamps:
00:00 - Introduction to Buying Businesses and Media Assets
00:37 - Defining Media in Business Acquisitions
02:38 - The Power of Owning Media vs. Paying for Traffic
05:00 - The Concept of Z-Dollar Traffic and Media Ownership
07:13 - Exploring SEO Pages and Buyer Keywords
08:25 - The Value of Lists in Acquiring Targeted Audiences
09:22 - Intellectual Property as Media Assets
09:50 - Shows as a Platform for Zero-Dollar Traffic
10:00 - Recap and Implications of Owning Media Assets
10:24 - Identify Potential Media Assets to Acquire

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...