363 episodios

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic Scalable Media Network

    • Economía y empresa
    • 4.8 • 9 calificaciones

Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of the hosts. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    Kasim’s Top 5 Tips for 2022

    Kasim’s Top 5 Tips for 2022

    If 2021 taught us anything, it’s that we always have to be prepared for bad stuff to happen. 
     
    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they’re going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn’t mean you hunker down in your bunker. It means you prepare; you diversify; you’re not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.
     
    Listen in for some little tweaks that can make a huge difference in your business in 2022.
     
    IN THIS EPISODE YOU’LL LEARN:
    Tips for diversifying your traffic sources without spreading yourself too thin Why you can’t just focus on online conversions and be successful Why being honest makes you more marketable How to build a powerful community one follower/fan at a time  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Episode 356 with Savannah Sanchez Episode 354 with Nick Shackelford Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 56 min
    Creating the Perfect High Converting TikTok Ad with Savannah Sanchez

    Creating the Perfect High Converting TikTok Ad with Savannah Sanchez

    It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.
     
    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.
     
    Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform. 
     
    IN THIS EPISODE YOU’LL LEARN:
    How to best utilize the Facebook Ads library and TikTok Creative Center Why you need to immediately build a one-question post-purchase survey Which easily-replicable TikTok formulas have worked best across all brands Tips for going back to traditional marketing basics  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    thesocialsavannah.com Follow Savannah on Twitter (and follow the 150 marketers she follows) Follow Savannah on IG Episode 306: Snapchat and TikTok Advertising Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Create an online store with Wix 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 57 min
    Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

    Episode 355: What Agency Owners Can Expect in 2022 with Nick Shackelford

    Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?  
     
    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he’s still super optimistic about the agency space.
     
    Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.
     
    IN THIS EPISODE YOU’LL LEARN:
    Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right)  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
    For most people in the digital space, 2020 was a good year. On the traffic side, 

    • 41 min
    How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

    How to Get 10,000 REAL Twitter Followers in 7 Months with Nick Shackelford

    There’s a structure for what works on Twitter, and today’s guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.  
     
    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick’s competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he’s almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.
     
    Listen in for a peek at Nick’s roadmap to Twitter greatness.
     
    IN THIS EPISODE YOU’LL LEARN:
    Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd    
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

    • 45 min
    How We Survived 2021 and Made it NOT Suck

    How We Survived 2021 and Made it NOT Suck

    What a wild year! Here at Perpetual Traffic, we navigated a lot of changes, learned a lot of new stuff, and had a whole lot of fun.
     
    In today’s episode, we’ve pulled together some of our favorite clips from the podcast in 2021. You can imagine how hard it was to narrow it down to five episodes that resonated most with our audience. You’ll hear some brilliant insights from co-hosts Ralph Burns and Kasim Aslam as well as powerhouse guests Amanda Powell, Vanessa Vega, Angela Ponsford, and Tyler Horsley.
     
    Listen in for some awesome highlights from this year, then head over to the new Perpetual Traffic website to fill out a quick survey to let us know how we can make 2022 even better!
     
    IN THIS EPISODE YOU’LL LEARN:
    How to take your product to the next level and evolve with your customer Tips for surviving the iOS updates by going back to fundamentals How to hire for talents, not skills (and how to know the difference) Ways to get a higher SEO ranking without going crazy with content How to get started with YouTube ads as part of a multi-channel traffic strategy  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    Episode 300: How to Launch a Product from Scratch Episode 312: How Do I Survive the New Privacy First World? Episode 313: How to Find and Hire Top Tier Talent Episode 315: Real SEO that Works Episode 316: Is YouTube the New Facebook? Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
     

    • 1h 4 min
    How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

    How to Make Your Clients REALLY Happy with Taylor McMaster, CEO and Founder of DOT & Company

    Everybody wants their clients to be happy, but it doesn’t just happen by default. 
     
    In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Taylor McMaster, Founder and Client Account Manager at DOT & Company. Taylor manages client relationships for digital marketing agencies, which means she’s basically every agency’s dream. As a customer advocate, she’s passionate about proactive communication, welcome gifts, regular updates, learning about the client’s needs and preferences, building trust, and ultimately a long-term relationship.
     
    Listen in for some great tips on optimizing the customer experience from someone who’s really awesome at it.
     
    IN THIS EPISODE YOU’LL LEARN:
    Why the first 90 days with a client are so critical (and how to build trust)  Do’s and don’ts when communicating with clients How a client-facing account manager can also protect the team Ways to make your client feel like they’re your only client  
    LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
    DOT & Company Email Taylor: taylor@dotandcompany.co DOT & Company on IG DOT & Company on Facebook Connect with Taylor on LinkedIn Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter  
    OUR PARTNERS:
    No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop  
    Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
     

    • 49 min

Reseñas de clientes

4.8 de 5
9 calificaciones

9 calificaciones

RobbRc ,

Real value content

There is a lot of marketing content out there but, most of them talk about the same things and they keep it basic, PPT really reflects their experience and share it.
Keep it rolling PPT 🤙

Moydz13575 ,

Content Charged!!!

Awesome marketing content in this podcast! Congratulations!
Practical and useful content worth thousands! :)

PRIVATEATHLETE ,

Actionable Advise!

Thanks for sharing this stuff!
This helps for almost every type of business!

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