The Game with Alex Hormozi

Alex Hormozi

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

  1. HACE 8 H

    The Two Changes That Grew This Business 44% in One Year | Ep 966

    Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube⁠ Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model. In this episode 00:00 Introduction to Luis’s railing e-commerce business 02:42 Live Google ad account review 05:36 Optimize for DIY and custom orders 07:26 One-step sales funnel and closing calls 10:40 VSL structure and hook ideas 15:09 Email nurture framework and custom orders funnel 21:55 One-year results recap and key takeaways More Value: Join The Live Scaling Workshop In Las Vegas: ⁠https://www.acquisition.com/o-vegas⁠ Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube⁠ Discover The Easiest Business I Can Help You Start (Free Trial): ⁠https://www.skool.com/hormozi⁠ Free Books and Video Courses: ⁠https://www.acquisition.com/training⁠ Get the $100M Book Bundle: ⁠https://shop.acquisition.com/pages/100m-book-bundle⁠ Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    24 min
  2. HACE 2 DÍAS

    How My $250 Million Portfolio Actually Makes Money | Ep 965

    Book Your Spot for the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Acquisition.com does more than selling books and advising entrepreneurs. Today, Alex breaks down ACQ’s flywheel from converting eyeballs into email lists, books, and school communities to ascending the right people into different tiers of the advisory experience. The revenue is then deployed into real estate, ventures, and private equity, creating a moat that is hard to replicate. In this episode 00:00 Turning attention into leads 02:05 Low ticket conversions and advisory services 04:11 Reinvesting income in real estate and ventures 06:14 ACQ’s future network 08:44 Disney-style business model 12:49 Core promise and current monetization strategy More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    15 min
  3. 23 ABR

    Before You Run Ads, Fix This One Thing First | Ep 964

    Join Alex at the Live Scaling Workshop in Las Vegas: ⁠https://www.acquisition.com/o-vegas⁠ Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide. In this episode 00:00 A house flipper going national too fast 06:53 Motocross operator facing copycats and pricing wars 12:28 A real estate agent coach seeking to double revenue 15:48 Outsourcing vs hiring an in-house brand manager 17:51 Online coaching business dealing with a high churn rate More Value: Join The Live Scaling Workshop In Las Vegas: ⁠https://www.acquisition.com/o-vegas⁠ Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube⁠ Discover The Easiest Business I Can Help You Start (Free Trial): ⁠https://www.skool.com/hormozi⁠ Free Books and Video Courses: ⁠https://www.acquisition.com/training⁠ Get the $100M Book Bundle: ⁠https://shop.acquisition.com/pages/100m-book-bundle⁠ Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    25 min
  4. 21 ABR

    Stop Ignoring AI | Ep 963

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout AI is here, and businesses that don’t adapt will be left behind. In this episode, Alex explains why adopting AI should be the top priority for any entrepreneur, leader, or employee. He shares insights on how AI-first businesses are already outpacing their competitors and why leveraging AI for automation, workflow optimization, and growth is critical for long-term success. In this episode 00:00 The urgency to adopt AI in business 04:24 Shifting from role-based to workflow-based thinking 07:09 Future of business with AI: bring your own software/agent 08:46 How to train AI effectively 14:13 The impact of AI on the future of labor and industries 19:05 Practical advice to thrive in the AI-driven world More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    24 min
  5. 16 ABR

    How to Scale an E-Commerce Business Past the $10M Wall | Ep 962

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=yout In this Q&A episode, Alex advises business owners on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale e-commerce businesses effectively. In this episode 00:00 Lead generation for a luxury tables business 07:50 Hiring strategies to scale a direct-response business 12:20 Building a strong brand beyond media arbitrage 18:19 SaaS pivot advice for a salon business 27:56 Scaling a luxury resale business 33:03 Buying versus building talent to boost sales 38:33 How to get the $100M scaling roadmap More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    40 min
  6. 14 ABR

    Embrace The Cringe | Ep 961

    Join Alex Hormozi at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas In this Q&A episode, Alex, who sold his e-commerce company for $46.2 million and set a Guinness World Record, answers key questions from business owners looking to scale. He advises them on how to overcome growth bottlenecks by optimizing ad spend, testing new keywords, and building a defensible brand. He also tackles challenges around talent acquisition, outsourcing, and improving financial forecasting to scale effectively. In this episode 00:00 Why caring and trying hard is perceived as cringe 03:10 The importance of documenting the struggle 04:46 Alex’s first ads and posts 06:08 The iterative process of getting better 06:44 Samples of Alex’s early (cringe) videos More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    8 min
  7. 9 ABR

    One Step Away From Collapse (Here’s How We Fixed It) | Ep 960

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Joel built a $6.4M travel hedging company, but 85% of his customers come from one channel. If that channel dies, the business dies with it. In this episode, Alex Hormozi breaks down exactly how to fix this problem and turn a fragile business into a scalable business model. A good offer gets attention, but good systems scale the business. Focus on building efficient systems. In this episode 00:00 Introduction to Joel’s travel hedging business 04:53 Demand-constrained vs supply-constrained diagnosis 06:14 Creating better ads with UGC 09:02 The Kaleidoscope creative testing framework 17:19 How to boost sales and score leads 18:37 Handling potential objections proactively to improve sales 20:49 Dialer math and hiring a larger sales team More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    24 min
  8. 7 ABR

    How To Stop Solving Problems That Do Not Exist | Ep 959

    Join Alex Hormozi At The Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Scaling any business requires a clear input-output equation that defines core actions to drive revenue growth. In this episode, Alex Hormozi (whose service companies generate over $30M annually) advises five entrepreneurs on how to scale their stagnant service businesses. To achieve success in entrepreneurship, you have to make consistent trade-offs between ambition, family time, distractions, and hiring top talent to run the business. In this episode 00:00 Scaling a chiropractor stuck at $2.4M revenue 06:41 Pricing strategies for SMB marketing to minimize churn 11:52 Handling AI threats to a website as a service (WaaS) business 17:14 Overcoming supply constraints to scale a CFO advisory company 25:39 Trade-offs to scale a roofing business from $6M to $100M More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    33 min
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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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