Cycling Meets Swiss Precision: The Bravur Story with Magnus Äppelryd and Johan Sahlin Lonely Wrist: All Things Watches & Horology

Uncover the symbiosis between intricate design and the cherished craft of watchmaking as we sit down with Magnus Äppelryd and Johan Sahlin, the Swedish visionaries from Bravur. Our discussion reveals the inner workings of a microbrand's foray into the bustling American luxury watch market. Through tales of watch fairs and a robust watch enthusiast community, our guests illuminate the delicate dance of establishing a connection with stateside consumers and the undeniable impact of exceptional ...