The Savvy Teacher Seller with Kristen Doyle Kristen Doyle, TPT seller, SEO coach, and web designer
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When it comes to running and scaling your TPT business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your teacher business, and what to avoid? That’s what you’ll learn on The Savvy Teacher Seller, the podcast that will show you how to take your TPT business to the next level through strategic planning, SEO, and more! Your host, Kristen Doyle, has a decade of experience selling on TPT and has made all the mistakes so that you don’t have to! Tune in to hear Kristen cover all aspects of running a TPT business - from leveraging SEO, to improving product listings, to effective TPT seller strategies for your store and website. To learn more and connect with other TPT sellers, join Kristen’s Facebook community, Savvy Teacher Sellers with Kristen Doyle.
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96. 5 Common Website Mistakes & How to Fix Them
Do you ever wonder if you have what you really need on your website? We hear so many different things from so many different people that we don't know what is right or wrong. Well, get ready because today, we're tackling the top five homepage mistakes that are keeping your website from truly shining and explaining exactly how to fix them.
With a blend of my 12 years of TPT experience and 9 years as a web designer, I'm guiding you through transforming a confusing homepage with clear, strategic calls to action and avoiding overwhelming your audience with too many choices. We're also stripping away those distracting external links and refocusing the spotlight on your visitors' needs rather than a self-centric narrative.
Plus, don't miss out on essential SEO tips to ensure your marvelous site isn't the internet's best-kept secret. So, whether you're ready for a full website overhaul or just looking for minor tweaks, today's episode is the treasure map to a homepage that engages and converts.
01:51 - Identify the one action that you want visitors to take
02:40 - Do not give information overload
05:33 - Allowing visitors to leave your website
07:36 - The homepage is not about you
08:03 - Practical homepage tips
09:37 - Social proof
09:56 - Neglecting SEO
Links & Resources:
Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode96
Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp -
95. Pricing on TPT: Is It Time to Change That Price?
In this episode of the Savvy Teacher Seller podcast, I'm delving into the intricacies of pricing strategies for TPT products. It is important to be flexible with prices, and I give personal examples where slight adjustments can lead to significant increases in earnings. Prices are not fixed, and I encourage sellers to experiment with price changes, giving the potential for positive outcomes.
I'm discussing the ideal timing for adjusting prices, as well as the recommended baseline price to avoid transaction fees and enhance perceived product value. I also go into the significance of data analysis, particularly focusing on conversion rates as key indicators for price modifications. I caution you that when lowering prices, we need to first objectively evaluate your products for potential improvements before resorting to price reductions.
02:18 - When to adjust your pricing on TPT
04:06 - How to use data for pricing
05:34 - Best practices for price changes
07:14 - Simplifying price analysis
08:35 - Action steps and recommendations
Links & Resources:
YDP affiliate link: https://kristendoyle.co/dataEpisode 46, Unleash the Power of TPT Data to Drive Your SalesFollow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode95
Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp -
94. Work-Life Balance Tips from the Trenches
How do entrepreneurs approach finding a healthy work-life balance? This can be a struggle for many of us. Finding the time to do both work and have a personal life tends to run together, which can cause stress and burnout.
Today, I am sharing some tips from some amazing women who are in the trenches with us. This group of entrepreneurial guests share their valuable insights and strategies for achieving a healthy work-life balance. From time management techniques to self-care practices and the importance of flexibility, these experienced sellers offer a diverse range of tips that are sure to resonate with educators and entrepreneurs alike.
Join us as we dive into these real-world tips and learn how they can help you find your own balance in work and life.
00:00 - Finding work-life balance - advice from peers
05:24 - Balancing work, family, and business
08:44 - The importance of self-care
12:21 - Entrepreneurs need diverse interests for productivity
13:38 - Focusing on personal hobbies
17:01- Implement one tip for better work-life balance
Links & Resources:
Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersRate & review The Savvy Teacher Seller on Apple Podcasts
Show Notes: https://kristendoyle.co/episode94
Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp -
93. Quick Wins for SEO - Finding Your Best Opportunities
In a perfect world, all of our website content would live at the top of Google’s search results. After all, the higher we are in search, the more traffic we get to our websites from our ideal customers who are looking for what we have to offer!
While there’s not an overnight hack to becoming number one in search, there are things you can do to achieve quick SEO wins and start moving up in Google’s search ranks. Today I’m walking you through how to utilize a free tool called Google Search Console to find the best opportunities for improving your SEO.
Do you want to learn more about how you can use Google Search Console and Google Analytics for your website? Sign up for my Google Tools Masterclass where I’ll walk you through everything. You’ll even receive a custom dashboard to make it easy to track and analyze your data. Use code PODCAST to grab it for 50% off through April 15,2024.
01:59 -Four metrics to look at inside Google Search Console that will give you quick SEO wins
04:17 -How to find the best opportunities to move up in search results
06:08 - What to look at in order to determine which keywords to better optimize on your site
07:24 - Evaluating your posts to ensure they’re serving your business
9:15 - Learn more about using Google Console for quick SEO wins.
Show Notes: https://kristendoyle.co/episode93
Links & Resources:
Google Tools Masterclass - use code PODCAST for 50% off through April 15, 2024Listen to more Savvy Teacher Seller episodes on SEO!Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsWant specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp -
92. Sustainable Growth: Build Your Business Without Burning Out
Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment.
I’m speaking from experience and know what it feels like to always want more, more, more. However, over the years, I’ve learned that busyness and burnout is not a badge of honor. Today I have some very practical strategies that you can use to set limits, avoid overwhelm, and still see sustainable business growth.
Together, let's prioritize guilt-free self-care and strike that elusive balance between business expansion and personal well-being. After listening, take a minute to choose one of these strategies to add to your routine!
02:53 -The power of saying “no” and how to decline opportunities in a way that will still allow for future collaborations
07:17 -What to consider about delegation, and examples of tasks that you may want to outsource
11:56 - Automations that can help accomplish sustainable business growth
13:41 - Why you need to prioritize yourself (and what that actually looks like!)
Links & Resources:
Episode 90, Don’t Quit Marketing; Automate It! (How I Put My Social Media on Autopilot)Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode92
Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp -
91. Is It Time to Transition From the Classroom? Naomi Meredith Shares Her Experience
Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways!
Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with her TPT store and additional revenue streams, she knew it would be difficult to continue scaling without stepping away from the classroom.
Naomi has officially been out of her classroom role for several months now and is here to share her experience. You’ll hear about her decision to transition from the classroom, the emotions that came with that, how she prepared for this change, and best advice for anyone ready to do the same.
04:48 - How Naomi first got started with her TPT store and when she realized she wanted to go all in on her business
12:48 - Important steps that Naomi took to get ready to transition from the classroom
19:20 - The changes that she has seen in her work/life balance since going full-time with her business
23:05 - Naomi shares whether or not she’s had any doubts or regrets about her transition from the classroom
32:48 - Advice for anyone who is thinking of making the transition from the classroom and becoming a full-time entrepreneur
Links & Resources:
Free K-5 STEM Year Long PlanPodcasts: The Elementary STEM Coach & The STEM Career Quest Podcast Follow Naomi on Instagram @naomimeredith_Follow me on Instagram @kristendoyle.co Join my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode91
Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder? Join Your Data Playbook and get my not-so-secret weapon for TPT success! Get started today at https://kristendoyle.co/ydp