Influencer Marketing Talks Cure Media

This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented landscape.
We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer decisions.
Tune in to gain actionable insights on adapting to consumer behaviour changes and leveraging influencer dynamics to maintain a competitive edge.

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know.
Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to drive growth, this episode offers invaluable insights for navigating today’s dynamic marketing landscape.

In this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on integrating influencer marketing into Arla’s expansive media strategy. 
Together, we’ll delve into the data-driven tactics behind Arla’s influencer collaborations, learn how they maintain relevance in a rapidly shifting marketing landscape, and explore potential future trends that could reshape traditional marketing strategies. Don’t miss this insightful discussion on how traditional brands like Arla are leveraging influencer marketing to stay ahead in the competitive FMCG sector.

In this episode, we're joined by Søren Mohr, Nordic Media, Digital and AI Manager at Nestlé, who shares his insights on seamlessly integrating AI into marketing frameworks. Discover the strategic roadmap for AI adoption, from securing executive endorsement to fostering a culture of innovation and adaptability within your teams. We'll explore practical strategies to leverage AI for enhanced creativity and efficiency in marketing, ensuring your organization stays ahead of the digital curve. Uncover the potential of AI to transform your marketing operations and drive unparalleled growth.
For more info, please reach out to Søren Mohr: https://www.linkedin.com/in/sorenmohr/

In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights.
In our discussion, we uncover:
What active attention means for marketers and why it matters.
Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds.
The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media.
Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.

In this podcast episode, we will dive into the transformative world of pharmacy retail with a spotlight on Kronans Apotek, a leader in the Swedish pharmacy market together with Anja Fahlström, Digital Marketing Manager and Jennifer Kovacs, Head of Digital Activations. 
 
We’ll explore the booming e-commerce growth within the beauty segment, the evolution of pharmacies beyond traditional boundaries, and how Kronans Apotek is innovating in response to changing consumer behaviors. Plus, we'll uncover the role of influencer marketing in their strategy and the impacts seen from the channel.