The Influence Effect: By SheSpeaks SheSpeaks, Inc.
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- Society & Culture
Influence impacts everything: from what we buy, to what we watch, to how we take care of ourselves, and even how we vote. The #1 thing that kids now want to be when they grow up is an influencer!
Join us each week on The Influence Effect podcast by SheSpeaks, as Aliza Freud talks with influencers, creators and experts in the industry about the impact of this $21 billion dollar industry that shapes our culture.
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Creator Economy Insights & Trends with Denise Vitola - Part 2: Creator Economy Growth & the Power of Experience
In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive into the ever-evolving world of the creator economy. Denise and Aliza discuss the industry's maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, thi...
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The Latest Creator Economy Insights & Trends with Denise Vitola: Part 1
In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban, the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares v...
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Breaking Barriers: Using Passion to Drive Success with Taz Zammit
In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit. Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing.What You'll Learn in This Episode: How Taz's interest in sports began with a challenge at a local football club and how her mother's support ...
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What is the Secret to Building a Community?
In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community buildi...
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What Does the TikTok Ban Really Mean?
In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok...
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The Evolution of Beauty Marketing: Transparency, Trips & TikTok
Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's bea...