162 episodes

A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!

So This Is My Why Ling Yah

    • Business
    • 5.0 • 17 Ratings

A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!

    Ep 139: Sneak Peek - Singapore Subseries!

    Ep 139: Sneak Peek - Singapore Subseries!

    It’s finally happening!

    The launch of STIMY’s special Singapore subseries.

    Where you’ll be hearing from a range of fascinating Singaporeans/Singapore-based tech leaders, entrepreneurs, and daredevil adventurers on how they’ve built their careers, their journey in finding their why and the legacy that they want to leave behind (if any!).

    We ran the whole gamut: the media broadcasting space, F&B (what it takes to build an empire of nine 1 - 3 Michelin Starred restaurants + inheriting a 100+ year confectionary brand), hospitality, tech and so much more.

    To whet your appetite, you’re getting snippets from some of the guests that you’ll be meeting over the next few weeks.

    Are you excited?

    I know I am! 😉

    *

    Also a special shoutout to Karl Mak (STIMY Ep 55) & his team at Hepmil.

    They’re the ones who made this subseries possible and generously allowed me to record all my interviews over a span of 4 days while in Singapore.

    I definitely couldn’t do it without them - thank you Hepmil!



    P/S: Let me know if you’re interested in doing a studio recording in Singapore! There’s plenty of space to do so at Hepmil’s Limpeh studios. 😉



    📍Show notes: https://www.sothisismywhy.com/139

    💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062

    ✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 20 min
    Ep 138: I Don't Believe in Prince & Princess Journalists - Steve Chao [x2 Emmy-nominated investigative journalist & Al-Jazeera Senior War Reporter]

    Ep 138: I Don't Believe in Prince & Princess Journalists - Steve Chao [x2 Emmy-nominated investigative journalist & Al-Jazeera Senior War Reporter]

    Steve Chao was just a kid from Toronto who loved reading encyclopaedias. Who later chose a career that would lead him to the middle of opium fields during harvest time surrounded by hundreds of Taliban fighters in Afghanistan.

    Just another “day in the life” of his career as a x2 Emmy-nominated and multiple award-winning investigative journalist and filmmaker who’s led programming for the likes of CNN, Al Jazeera, VICE, CTV (Canadian Television), CBC, ABC News, Tencent & Channel 4.

    Steve has also spent decades covering conflicts, including America’s longest war in Afghanistan, and produced programs and feature docs like HBO’s Traffickers, Netflix’s Midnight Asia, and Discovery Channels’ World’s Biggest Druglord.

    In STIMY Ep 138 - which was recorded in front of a live audience at KL Podfest last weekend! - we uncovered his journey as a war correspondent. Some things we talked about:

    ✅ Going undercover to report on the Honduran drug cartel, human trafficking rings, selling of Nepali ancient artefacts & a Chinese spy
    ✅ Being nearly crushed in Egypt during the Arab Spring
    ✅ Uncovering the UNCHR “mafia” & notorious wildlife traffickers in Malaysia (his feet was stuck in a fire ant hill for 5 minutes!!)
    ✅ The sacrifices he’s made & friends he’s lost
    ✅ Why Steve doesn’t believe in Prince & Princess journalists
    ✅ Why journalism is dying & the impact of cancel culture
    ✅ How he wants to raise the next generation of journalists and the vision behind his new production house, Signal Flare

    It’s an exciting episode so get ready for a wild 1 hour ride with Steve Chao!

    Highlight:
    2:10 Surrounded by Taliban fights in an Afghan opium field during harvesting season
    4:19 Suicide Alley
    8:49 Just a kid from Toronto
    10:33 His first big break uncovering a drug cartel from Honduras
    12:40 Gaining a global perspective
    14:56 Going undercover as a refugee trafficked by the Snakeheads in Vancouver
    15:55 You have to learn on the job
    18:03 The unsung heroes or ‘fixers’ like JoJo
    21:25 Broken trust
    23:24 PTSD
    25:13 How does Steve ensure he isn’t crippled by what he’s seen?
    26:44 Mentors like Ted Huang
    29:42 Has Steve ever regretted any sacrifices made to cover a story?
    32:29 Do these stories have an actual impact? The Chinese spy
    35:08 Malaysian reporting on the UNHCR Mafia & Anson Wong - the notorious wildlife poacher from Penang
    39:56 Identifying the stories he wants to work on
    42:11 The next step to crafting the story
    43:34 The keyword in reporter is ‘porter’
    44:26 The state of journalism today
    47:27 Cancel culture & its impact on Steve’s work
    50:11 What makes a great investigative journalist?
    51:48 Have you done enough?
    54:26 What does Steve need help with?
    55:35 Do you feel like you’ve found your why?
    56:15 What kind of legacy do you want to leave behind?
    57:11 What are the most important qualities of a successful person?

    📍Show notes: https://www.sothisismywhy.com/138

    🍿 YouTube: https://youtu.be/KnoMe-pTbJc

    💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062

    ✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 59 min
    Ep 137: Stupid to call myself a coach! | Simon Alexander Ong (Bestselling Author, Coach, Keynote Speaker & Business Strategist)

    Ep 137: Stupid to call myself a coach! | Simon Alexander Ong (Bestselling Author, Coach, Keynote Speaker & Business Strategist)

    Simon Alexander Ong grew up often feeling like he didn’t fit in.

    Which is weird when you look at his CV: He graduated from LSE before going to work at Lehman Brothers (until it fell into administration) then a hedge fund as a junior trader.

    Along the way, he attended a 2-day coaching seminar that transformed the way he saw coaching and kickstarted his journey into becoming a bestselling author, international keynote speaker and business strategist.
    His work has seen him invited onto Sky News and BBC to be interviewed, while he has been featured in the likes of Forbes and Harvard Business Review. He has also spoken at some of the planet's most successful organisations such as Barclays, Salesforces, Adobe, EY and Microsoft. And his debut book Energize, published by Penguin in 2022 became an instant bestseller, receiving endorsements from the likes of New York Times bestselling authors Simon Sinek, Marie Forleo and Marshall Goldsmith. In 2023, Energize was also awarded Book of the Year within the Wellness & Wellbeing category at The Business Book Awards!
    But… how did it all begin?

    ❓ Why does Simon believe that the best leaders are great coaches?
    ❓ How did he get big names like Simon Sinek and Marie Forleo to endorse his debut book?
    ❓ How has he built his coaching business?
    ❓ What gave him the confidence to take The Leap?
    ❓ What’s been the real game changer for his business?
    ❓ And why does he advise people to not wait because life has already begun?

    To find out, you’ll just have to listen to Simon’s episode on the So This Is My Why podcast. 😎

    And to all those celebrating - Happy Chinese New Year!

    Highlights:
    4:47 Not fitting in
    6:40 What am I going to do with my life?!
    8:18 Impact of mum passing away
    9:46 The toxic environment at Lehman Brothers
    11:36 Not stick to the same path?
    12:38 The exploration journey
    16:47 2 days to 2 years?!
    18:07 Landing clients
    19:41 Where Simon found the courage & confidence to take the leap
    25:09 The game changer
    26:46 How to decide on the right mastermind to join
    28:34 The importance of building a personal brand
    29:52 Defining good content
    31:36 Saying yes to every interview?!
    33:35 It was stupid to introduce myself as a coach!
    38:28 Storytelling frameworks
    43:04 Being open but not to open - how do you find the line?!
    44:38 Google says that the best leaders are great coaches?!
    48:40 The first session
    51:11 How to decide on the right coach
    52:17 Energy is everything
    53:39 Multiplying energy
    55:32 What is something that Simon wishes made it into the final edition of his book but didn’t?!
    57:14 The last time Simon faced coach
    58:46 The measured way to handle chaos
    1:00:26 The strategy behind launching his bestselling book, Energize
    1:03:03 How he convinced Simon Sinek & Marie Forleo to give him raving endorsements
    1:04:36 Has a Penguin published book opened doors for Simon?
    1:04:55 Do epic stuff that will make your Netflix documentary compulsive viewing

    📍Show notes: https://www.sothisismywhy.com/137

    💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062

    ✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 1 hr 11 min
    Ep 136: I don't want to hang out with famous influencers because… [Prestine Davekhaw, Founder of MalaysianPAYGAP & Disappearing Jobs]

    Ep 136: I don't want to hang out with famous influencers because… [Prestine Davekhaw, Founder of MalaysianPAYGAP & Disappearing Jobs]

    Prestine Davekhaw knows how much you earn.

    Thanks to a viral IG platform she launched called MalaysianPAYGAP, where she has Malaysians anonymously submit [payslip verified] details about their job, including:

    Their salary + benefits (if any)
    How they landed that job
    The realities of doing their job
    Advice for those wanting to do the same


    So you can see why people are obsessed with MPG. 😉

    But what about the person behind MPG?

    Well, Prestine grew up in a drug-infested home with her grandmother, who was her best friend.

    She was told that her father was a dangerous man and that it was good that he wasn’t in her life.

    When she moved to the US for studies, she found herself homeless for a period.

    She ended up doing all kinds of insane jobs to make ends meet, including grilling 100 chicken wings in the Chicago South Side where she was at risk of being shot at at any moment!

    She also spent her last $900 on a camera out of desperation - she only had 2.5 weeks to make rent!

    But as it turns out, it was the start of good things in her life.

    Clients came knocking & she was doing well but... something wasn’t quite right.

    In 2020, she had her first taste of going viral when she published an article sharing why she was unfollowing famous influencers on Instagram - many of her clients then were famous influencers and they were, as you can imagine, not happy.

    Prestine shares her life journey with remarkable candidness. Not just the highs but also the lows like how she bombed her Bvlgari campaign because she was “a cocky photographer”.

    And how MPG came to be.

    Want to learn more?

    Highlights:

    3:13 Grandmother as her best friend
    8:42 Life is a work of art - Wilde
    12:24 I can only learn by asking questions
    14:36 Being homeless
    19:44 Spending $900 to buy a camera off Amazon
    21:57 9 hours of sense
    22:38 Photography came out of desperation
    24:15 Going back
    25:49 Quitting without a plan
    26:40 Landing international clients - including in Shanghai!
    27:19 Going viral in 2020 through an article, “Why I Unfollow Famous Influencers on Instagram”
    29:24 The Bvlgari campaign
    32:48 The genesis behind MPG
    35:10 The launch
    37:16 Surprising submissions
    41:31 Information is power
    42:25 Becoming jobless
    46:11 Community building lessons
    49:21 Helpful advice
    52:45 MPG Summit 2024
    54:28 Disappearing Jobs
    56:54 The controversy with the Side Hustlers IG page
    59:56 Hustling to meet the CEO of AirAsia
    1:01:33 Advice to others wanting to start side hustles


    P/S: Don’t forget to subscribe to the STIMY newsletter!

    I share the behind-the-scenes of running STIMY, personal branding, storytelling marketing and news on a personal branding course that I’m building so that others can also their own brands on their own terms.



    📍Show notes: https://www.sothisismywhy.com/136

    💌 Subscribe to STIMY Newsletter: https://sothisismywhy.ck.page/acd5bd1062

    ✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 1 hr 6 min
    Ep 135: Final day of 2023?!

    Ep 135: Final day of 2023?!

    It's the final day of 2023!

    So I'm doing a solo episode where I answer questions that you've sent in.

    I hope you enjoy this episode and find it helpful.

    Also, if you've been following STIMY and would like to support what's happening here, please do leave a rating and review.

    It truly makes a difference in spreading the word about this podcast!



    💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062


    ✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

    • 24 min
    Ep 134: Build Your Why - STIMY Updates, Highlights & A Special Offer?!

    Ep 134: Build Your Why - STIMY Updates, Highlights & A Special Offer?!

    Welcome to STIMY Ep 134!



    Today, you have the pleasure of hanging out with me. 😉



    What we'll cover today:

    What I've been up to in October (8 STIMY in-person interviews in Singapore), November (first conference panel & personal branding client wins) and December (6 STIMY interviews)


    I'm also in the midst of prepping for a new course!



    Tentatively titled "Build Your Why".



    It's based off my learnings from working with my existing 1:1 personal branding clients, where I noticed that people often struggle with:

    People often think they're boring (when they're not)
    They're too shy to share their story
    They can't remember the interesting things that have happened to them (and don't know how to ask themselves the right questions to extract those stories from memory)
    They don't know how to angle those interesting stories once they have them, so that they align with their goals - e.g. gain new clients, new job opportunities or offers to sit on non-profit boards.


    The course aims to help professionals build their unofficial collection of stories aka autobiography, so that you can pick and choose the stories to tell in whatever situation you're in.



    Apart from the course, I also highlight some of my favourite moments in recent STIMY episodes!

    STIMY Ep 122: Peter Yong aka Mr Money - on launching a YouTube personal finance business, hiring and potentially publishing his revenue numbers on YouTube?!
    STIMY Ep 129: Fabien Riggall, founder of Secret Cinema - on how he went from running a £5 underground skate park event to epic Disney collaborations to bring Star Wars to life
    STIMY Ep 131: Charlie Todd, founder of Improv Everywhere - on what it takes to run a prank collective & the principle of asking for forgiveness rather than permission
    STIMY 132: Terence Lee, Editor-in-Chief of Tech in Asia (just sold for $30 million) - on his takeaways from going through 2 layoffs
    STIMY 133: Adlin Yusman (Managing Director, Endeavor Malaysia) - on rapid scaling & raising USD 500k in 2 days, the walk of shame and being open about sharing his failures, and why his investors don't regret a day of giving him money to work on his startup.


    To subscribe to the STIMY Newsletter: https://sothisismywhy.ck.page/acd5bd1062


    P/S: I'll be doing a mini beta launch of the Build Your Why Course and the special offer will be available only to newsletter subscribers. So keep your eyes peeled!

    • 53 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Krista Goon ,

Thank you

Great episode Ling Yah because you asked all the questions that needed to be asked.

Wang sea ,

Ms.Host is well prepared

I like how the way she interviews her guest and the interaction between host and guest. Thumbs up

Aaron from Malaysia ,

Very engaging

1. Ling Yah obviously does a lot of research for each of her guests
2. Her guests are very diverse from different backgrounds

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