95 episodes

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Authentic As F*ck with Sun Yi Sun Yi

    • Business
    • 5.0 • 3 Ratings

Want to build a personal brand without feeling fake as f*ck?

Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.

Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

    How Joanne Molinaro's Took Smart Risks To Become A Bestselling Author.

    How Joanne Molinaro's Took Smart Risks To Become A Bestselling Author.

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, authors, public speakers, influencers, and creators, hear their stories, and how these stories shaped the person.

    So thrilled to share Episode 95 of AAF podcast: How Joanne Molinaro's Took Smart Risks To Become A Bestselling Author. Tune in for a captivating conversation on entrepreneurship and storytelling.

    With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.


    Comment, tag, and share with someone who would love this. Enjoy!

    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

    Follow me: @SunYiCo
    Website https://sunyi.co
    Night Owl Nation https://sunyi.co/night-owl-nation/
    Instagram https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://linkedin.com/in/sunyi-nightowls/
    Facebook https://facebook.com/sun.yi.nightowls
    Threads https://threads.net/@sun.yi
    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Joanne:
    TikTok: @thekoreanvegan
    Instagram: @thekoreanvegan
    YouTube: @thekoreanvegan
    Facebook: @thekoranvegan
    Twitter: @thekoreanvegan


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    • 1 hr 2 min
    How Brock Johnson’s Upbringing Guided Him To Entrepreneurship

    How Brock Johnson’s Upbringing Guided Him To Entrepreneurship

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, authors, public speakers, influencers, and creators, hear their stories, and how these stories shaped the person.

    So thrilled to share Episode 94 of AAF podcast: How Brock Johnson’s Upbringing Guided Him To Entrepreneurship! Tune in for a captivating conversation on entrepreneurship and storytelling.

    Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018.

    In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then.

    He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

    Chapters:
    00:00:00 - The Journey into Entrepreneurship and Social Media Marketing
    00:03:16 - Early Entrepreneurial Spirit and Lace My Kicks.
    00:06:14 - The Importance of Taking Action
    00:09:24 - The Similarities between Sports and Entrepreneurship
    00:12:41 - Turning ADHD into a Superpower
    00:15:39 - Launching a Business in College
    00:18:47 - Starting Unwrap Snap: Teaching Parents to Use Snapchat
    00:21:49 - Solving Problems as an Entrepreneur
    00:25:06 - A Blessing in Disguise: Rebranding and Relaunching
    00:28:15 - Contrasting Financial Backgrounds
    00:31:22 - Different values and mindset towards money in college
    00:34:23 - Finding a Place to Fit In and Make Friends
    00:37:20 - Going Viral on TikTok
    00:40:11 - Transition from TikTok to Instagram
    00:43:20 - Coaching and Leadership on the Football Field
    00:46:23 - Coaching, Motivation, and Fun Turning Point
    00:49:27 - Burnout from Coaching Calls
    00:52:31 - The Birth of the Insta Club Hub
    00:55:32 - Overcoming the Myth of Self-Doubt
    00:58:40 - From weakness to strength
    01:01:39 - Instagram Growth Tips

    Comment, tag, and share with someone who would love this. Enjoy!

    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

    Follow me:  @SunYiCo 
    Website https://sunyi.co
    Night Owl Nation https://sunyi.co/night-owl-nation/
    Instagram https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://linkedin.com/in/sunyi-nightowls/
    Facebook https://facebook.com/sun.yi.nightowls
    Threads https://threads.net/@sun.yi
    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Brock:  @BuildYourTribePodcast 
    Instagram https://instagram.com/brock11johnson
    Facebook https://facebook.com/brock11johnson/
    TikTok https://tiktok.com/@brock11johnson
    InstaClubHub https://InstaClubHub.com/trial
    https://stan.store/Brock11Johnson


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    • 1 hr 1 min
    How Jay Clouse Built A Community For Creators

    How Jay Clouse Built A Community For Creators

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.
    In this episode 93 of AAF podcast: How Jay Clouse Built A Community For Creators.

    Jay Clouse founded Creator Science  @CreatorScienceYT  a media company supporting professional creators.
    With over 60,000 newsletter subscribers, 2 million podcast downloads, and 4 million views on YouTube, Creator Science is a leading voice in the creator economy.
    In 2023, Jay was named “Content Entrepreneur of the Year” by The Tilt and the Creator Science podcast was a 2022 Signal Award winner.
    Previously, Jay’s community Unreal Collective was acquired by Pat Flynn and Smart Passive Income. There, he went on to design SPI’s paid membership community and cohort-based course programs
    Chapters:
    00:00:00 - Introduction to Creator Science and the Authentic As F*ck Podcast
    00:03:25 - Early Introduction to Entrepreneurship
    00:06:22 - Discovering the World of Entrepreneurship
    00:09:15 - Building Community and Attracting People
    00:12:15 - The Power of Strong Emotion in Content Creation
    00:15:27 - Building a Start-up vs Consulting
    00:18:28 - Dealing with Downsides of Consultants in Companies
    00:21:30 - Taking risks and working for a venture-backed startup
    00:24:24 - Making the Decision to Leave the Job
    00:27:26 - The Tradeoff in Traditional Employment
    00:30:38 - Facilitating Mastermind Groups for Scalable Income
    00:33:37 - Overcoming the Fear of Failure
    00:36:35 - The Transition to Working with Creative People
    00:39:32 - Teaching and the Creation of a Community
    00:42:39 - Transition to SPI Pro and the Transformation Year
    00:45:57 - Business Growth and Partnering with My Wife
    00:49:10 - Balancing Work and Family Life, Pregnancy Plans
    a...

    • 1 hr 1 min
    The Story of Baron Baptiste's Journey Into Power

    The Story of Baron Baptiste's Journey Into Power

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.
    Comment, tag, and share with fellow enthusiasts, and don't forget to join Night Owl Nation for more storytelling adventures: https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
    Chapters:
    00:00:00 - Introduction to the Authentic As Podcast
    00:03:25 - Exploring Physical Culture and Mind-Body-Spirit Philosophy
    00:07:11 - Finding Purpose through Meditation and Transformation
    00:10:49 - The Importance of Proper Meditation Practice
    00:14:15 - Discovering a Passion for Radio
    00:17:40 - Discovering Talk Radio in LA
    00:21:09 - The Art of Spoken Language
    00:24:27 - Seeking Authenticity
    00:28:03 - The Power of Forgiveness in Personal Transformation
    00:31:21 - The Liberation of Forgiveness
    00:34:49 - Incorporating Yoga into Personal Training
    00:38:03 - Teaching yoga at Vo Fitness and Dance Center
    00:41:20 - The Beginning Days of Teaching
    00:44:41 - Following Your Passion and Overcoming Fear
    00:48:12 - Overcoming the Fear of Getting Started
    00:51:39 - Creating Yoga for the Everyday Person
    00:55:07 - Anti-New Age Yoga and Personal Growth Philosophy
    00:58:47 - Developing the Journey to Power sequence
    01:02:19 - The Magic of Doing Hard Things
    01:05:26 - The Importance of a Good Teacher
    01:08:54 - Disrupting Patterns through Meditation and Reflection
    a...

    • 1 hr 19 min
    Problems In Coaching & Self-Help Industry w/ YouTuber Danielle Ryan

    Problems In Coaching & Self-Help Industry w/ YouTuber Danielle Ryan

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.
    In this episode 91 of the AAF podcast:
    Comment, tag, and share with fellow enthusiasts, and don't forget to join Night Owl Nation for more storytelling adventures: https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
    Chapters:
    00:00:00 - Signing up Tips
    00:00:01 - The Importance of Programming
    00:00:03 - Unexpected Results
    00:00:05 - Gaslighting
    00:00:07 - Coaches Passing in the Game
    00:00:10 - Buck Back to the Client
    00:00:12 - Admitting as a Service Provider
    00:00:14 - Misleading Marketing
    00:00:16 - Failed Delivery
    00:00:18 - Trying Hard Enough
    00:00:21 - The Power of the Right Mindset
    00:00:23 - Taking Care of Yourself
    00:00:25 - Coach's Excuse
    00:00:27 - Never the One to Blame
    00:00:29 - Fault of the Client
    00:00:31 - High-Level Manipulation
    00:00:33 - Ignoring the Client
    00:00:35 - Buying the Program
    00:00:38 - Misled Information
    00:00:40 - The Promise That Was Paid
    00:00:43 - Lack of Awareness
    00:00:44 - Unfulfilled Expectations
    00:00:45 - Considerations before purchasing
    00:00:46 - Responsibility in programming
    00:00:49 - Lack of Agreement
    00:00:52 - Admitting their part
    00:00:55 - Wrongdoing



    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
    Facebook https://www.facebook.com/sun.yi.nightowls
    Threads https://www.threads.net/@sun.yi
    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi


    Follow Danielle:
    YouTube: https://www.youtube.com/@itsdanielleryan
    Instagram: https://www.instagram.com/itsdanielleryan
    TikTok: https://www.tiktok.com/@itsdanielleryan
    Website: https://danielleryan.me


    Danielle Ryan is a content marketer, strategist, and creator based in Vancouver BC. She uses her platform to create a mix of educational and commentary content teaching Canadians how to start and build their own small businesses while also calling out problematic behaviour in the business coaching industry.

    • 1 hr 17 min
    Story vs Lesson vs Instruction w/ Jelena Spremo

    Story vs Lesson vs Instruction w/ Jelena Spremo

    Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.
    In this episode 90 of AAF podcast: Story vs Lesson vs Instruction. Jelena and I having these deep discussion on what's a story vs lesson vs instruction.

    Comment, tag and share with someone who would love this. Enjoy!
    Chapters:
    00:00:00 - Introduction to Reesa Teesa
    00:00:03 - 50 Parts about Being Married
    00:00:06 - The Pathological Liar
    00:00:09 - The Existence of Red [Incomplete Transcript]
    00:00:10 - The Significance of Flags
    00:00:12 - Listen and Understand
    00:00:14 - A Different Side of Me
    00:00:15 - An Example of Sound
    00:00:17 - The Listener
    00:00:20 - Oh My Gosh, That's Me
    00:00:22 - The Point of the Story
    00:00:24 - Bias in Thinking
    00:00:26 - Success on Instagram
    00:00:29 - Going Through the Mud
    00:00:31 - Posting Terrible Content
    00:00:34 - The Impact of Frequent Posting
    00:00:36 - Terrible Times
    00:00:38 - Terrible Circumstances
    00:00:40 - Growing Your Account
    00:01:22 - What Is The True Lesson
    00:01:29 - The Right Way To Live
    00:01:31 - The Decision Tree
    00:01:38 - Living Through Fear
    00:01:59 - What Making Content Is Really About


    Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

    Follow me:
    Website: http://sunyi.co/
    Instagram: https://instagram.com/sun.yi
    TikTok https://tiktok.com/@_sun.yi
    Twitter https://twitter.com/_sun_yi
    LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
    Facebook https://www.facebook.com/sun.yi.nightowls
    Threads https://www.threads.net/@sun.yi
    Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    Follow Jelena: https://www.instagram.com/jelena.spremo/

    • 2 hrs 12 min

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