Business Growth Hacks Beefy Marketing

In this episode of the Business Growth Hacks podcast we had an amazing conversation with  Crista Grasso, the go-to expert in strategic planning and systems for scaling online businesses.  Crista shares her journey from hand-making jewelry at her kitchen table to managing a large-scale operation, revealing the universal challenges businesses face when scaling. She emphasizes the importance of distinguishing between growth and scaling, and provided valuable insights into creating efficient systems, managing resources, and maintaining quality while expanding your reach. Tune in to discover practical tips to avoid burnout and achieve sustainable business growth.
Key Points:

- [00:00] Introduction to Crista Grasso, strategic planning and systems expert.
- [00:28]  Crista's personal scaling journey from a small jewelry business to a large-scale operation.
- [01:45] The universal challenges of scaling across different business types.
- [02:41] The pitfalls of scaling without proper systems and support.
- [04:16] Transitioning from a worker role to a CEO role in your business.
- [04:38]  Crista explains the difference between growth and scaling.
- [06:49] Strategies for scaling efficiently and profitably.
- [09:10]  Crista's parting advice for small business owners.



Links Mentioned:
https://www.cristagrasso.com/https://www.leanoutmethod.com/https://www.beefymarketing.com

Thanks for tuning in to this insightful episode with  Crista Grasso! If you enjoyed the conversation, please rate, follow, and share the Business Growth Hacks podcast. Stay tuned for more expert advice to take your business to the next level.

Welcome back to another episode of the Business Growth Hacks Podcast! Today, we're touching on a topic that's been organically brewing in our conversations recently – the art of pivoting in business. Whether it's a small shift in strategy or a complete overhaul, understanding how to pivot can be crucial for staying relevant and achieving long-term success. Join us as we unpack what it means to pivot, share our personal experiences, and provide actionable insights to help you navigate these changes in your own business.
We discuss the true definition of pivoting, common misconceptions, and how to recognize when it's time to pivot. Plus, we talk about the changing dynamics in target audiences and why keeping up with evolving trends is essential. This episode is packed with valuable advice for anyone looking to refine their business strategy and embrace change with confidence.

Key Points:
- [00:22] - Introduction to today's topic: pivoting in business.
- [01:05] - Defining "pivot" and its significance in a business context.
- [02:26] - Insights from the Build a Better Agency podcast and the importance of not viewing previous efforts as wasted.
- [04:14] - How personal and business goals evolve over time.
- [05:14] - The necessity of adapting to changing demographics and technological trends.
- [06:44] - The impact of social media platforms on reaching diverse audiences.
- [07:30] - Recognizing when it's time to shift focus based on client trends.
- [08:18] - The importance of careful planning when pivoting to avoid abrupt changes.
- [09:21] - Target market discovery and the role of customer personas in successful pivots.



Links Mentioned:
- Beefy Marketing- [Facebook](https://www.facebook.com/beefymarketing), [Instagram](https://www.instagram.com/beefymarketing), and [YouTube](https://www.youtube.com/beefymarketing).

Thank you for tuning in to another episode of the Business Growth Hacks Podcast! If you enjoyed this episode, please rate, follow, share, and leave a review. Don’t forget to subscribe so you never miss out on our latest insights and strategies. Follow us on social media for more marketing tips and tricks, and check out our website to take your business to the next level. See you in the next episode!

In this episode of the Business Growth Hacks podcast, we dive deep into the often overlooked reasons why starting a business might not be the best idea for everyone. We're not saying you should never start a business, but we're giving you the lowdown on when it might not be the right move. From the romanticized idea of turning your passion into a business to the harsh realities of market demand and production costs, we cover it all. Tune in to hear us debunk common myths and provide insights that could save you time, money, and stress. Whether you're contemplating entrepreneurship or just curious about the business world, this episode is packed with valuable advice.
Key Points:
-  [00:00]  - Introduction and welcome to new listeners.
-  [00:21]  - Overview of the episode's topic and the importance of thoughtful business decisions.
-  [01:08]  - Discussing the misconception that passion alone justifies starting a business.
-  [02:09]  - The danger of thinking a market gap always means an opportunity.
-  [04:05]  - Evaluating the cost and feasibility of creating a product.
-  [07:17]  - Lessons from failed businesses and the importance of market research.
-  [08:11]  - The pitfalls of starting a business out of dissatisfaction with a current job.
-  [10:00]  - The risks of arrogance and the importance of humility in business.



Links Mentioned:
- Follow us on [Instagram](https://www.instagram.com), [TikTok](https://www.tiktok.com), [YouTube](https://www.youtube.com) - @BeefyMarketing
- Visit our website: [Beefy Marketing](https://www.beefymarketing.com)

Thank you for tuning in to another insightful episode of the Business Growth Hacks podcast! Don't forget to subscribe, rate, and review our podcast on your favorite platform. Your support helps us bring more valuable content to you every week. Until next time, keep growing your business and yourself!

In this episode of the Business Growth Hacks podcast, we're diving into the world of self-publishing with none other than Chandler Bolt. Chandler is the author of "Publish: The Proven Path From Blank Page to 10,000 Copies Sold," and a seven-time bestselling author. As the CEO of Self-Publishing School and Self-Publishing.com, Chandler brings invaluable insights on how writing a book can be a game-changer for your business.
Join us as Chandler shares his journey from writing his first book at 19 to helping thousands of authors publish their works. We explore the different publishing paths, the benefits of self-publishing, and why the perfect time to write a book is now. If you’ve ever thought about writing a book to grow your business or leave a lasting legacy, this episode is packed with the inspiration and practical advice you need to get started.

Key Points:
[0:00] - Introduction: Welcome back to another episode and introduction to our guest, Chandler Bolt.
[0:20] - Chandler’s Background: From writing his first book at 19 to becoming a successful author and entrepreneur.
[2:08] - The Birth of Self-Publishing School: How Chandler's early books and experiences led to the creation of Self-Publishing School.
[4:29] - Different Publishing Methods: Traditional publishing, hybrid publishing, and self-publishing explained.
[6:32] - Why Self-Publishing is Powerful: Chandler's perspective on the rise of self-publishing and its benefits for authors.
[7:12] - The Cost and Benefits of Writing a Book: How writing a book can grow your business and the importance of just getting started.
[9:12] - Time Management for Writing: Chandler's advice on finding time to write a book amidst a busy schedule.
[10:20] - Leveraged Impact: How writing a book can help you scale your business from one-to-one to one-to-many.

Links Mentioned:
[Self-Publishing School](https://self-publishingschool.com)[Chandler Bolt's Book: Publish](https://www.amazon.com/Publish-Proven-Path-Blank-Copies/dp/1946114835)[Beefy Marketing] (https://www.beefymarketing.com)

Welcome to another episode of the Business Growth Hacks podcast! Are you ready to transform your website into a powerful business tool? Today, we discuss the importance of having an effective website and share some essential tools and strategies to optimize it for maximum impact. We also kick things off with some valuable advice for aspiring entrepreneurs and discuss the significance of building relationships and embracing humility.
Episode Highlights:
- [00:00] - Introduction and icebreaker: Advice for college students wanting to become entrepreneurs.

- [02:04] - The power of collaboration and learning from industry veterans.

- [04:32] - Statistics on first impressions and website design.

- [05:08] - Tools to enhance your website: Hot Glue for wireframing and Hotjar for analytics and heatmaps.

- [06:43] - The benefits of recording user sessions to understand website behavior.

- [07:38] - Business growth hacks: Using wireframing tools and diving into analytics for better customer insights.

- [08:10] - How Beefy Marketing can help you optimize your website.



Links Mentioned:

- [Hot Glue](https://www.hotglue.com) - Wireframing tool for website design.

- [Hotjar](https://www.hotjar.com) - Analytics and heatmap tool for understanding user behavior.

- [Beefy Marketing Website Grader](https://www.beefymarketing.com) - Tool to evaluate your website's performance.

In this episode, we sit down with social media guru Lauren Litt to uncover the secrets behind successful social media strategies. Lauren shares her wisdom on how being specific and authentic can elevate your online presence and engage your audience meaningfully. We also discuss the importance of creating unique content, understanding trends, and avoiding the pitfalls of chasing vanity metrics. Whether you're a coach, a small business owner, or just looking to enhance your social media game, this episode is packed with actionable insights and advice.
Key Points:
[0:00] - Introduction to the episode and guest, Lauren Lit.
[0:19] - Analogy for social media success: Speak directly to your audience.
[0:57] - The power of specificity: How niche content can captivate a broader audience.
[1:22] - Engaging niche content: Why people love specific content even if it’s not directly relevant to them.
[1:53] - Trends vs. originality: Should you follow trends or set your own?
[2:28] - Authenticity in social media: Why being unapologetically you is crucial.
[2:45] - Stop chasing trends: Why copying others’ success formulas doesn’t work.
[3:31] - The importance of engagement over followers: Tracking the right metrics.
[3:48] - Small but mighty: How smaller accounts can achieve higher engagement rates.
[4:07] - Focusing on engagement over followers: The true metrics that matter.
[4:23] - Avoiding vanity metrics: Focusing on meaningful interactions over numbers.
[4:59] - A success story: Turning engagement into sales.
[5:36] - Managing client expectations: Understanding realistic social media growth.
[6:11] - Staying true to your voice while keeping up with trends.
[6:30] - Lauren shares what type of clients and companies she loves working with.
[7:00] - The impact of engagement metrics over follower count.
[8:00] - Importance of authenticity and avoiding vanity metrics.
[9:15] - Closing thoughts and how to connect with Lauren Lit.

Links Mentioned:
https://lilshamelessplug.com/
https://www.instagram.com/lauren.litt/
https://www.businessgrowthhacks.com/
https://beefymarketing.com/

We hope you enjoyed this episode packed with valuable social media insights. If you found it helpful, please rate, follow, and review the podcast. Don't forget to share it with others who might benefit from these tips. See you in the next episode, Small Business Nation!