72 episodes

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

Cashing In On Content Marketing Fractl

    • Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

    Amplifying Content with PPC [Ft. Navah Hopkins]

    Amplifying Content with PPC [Ft. Navah Hopkins]

    Amplifying Content with PPC

    • 32 min
    How to Set Up a Content Strategy Without Getting Overwhelmed [Ft. Michelle Ngome]

    How to Set Up a Content Strategy Without Getting Overwhelmed [Ft. Michelle Ngome]

    It's tough to prioritize content marketing initiatives.

    This week on the show, Michelle Ngome explains how to decide what to focus on and how to not get overwhelmed when planning your content calendar.

    • 30 min
    How to Come Up With Countless Content Ideas (And Get Buy In For Them) [Ft. Melanie Deziel]

    How to Come Up With Countless Content Ideas (And Get Buy In For Them) [Ft. Melanie Deziel]

    You know you need to create content -- but what should you write about?

    Melanie Deziel, author of The Content Fuel Framework, explains how you can come up with great content ideas at scale.

    • 28 min
    Use an SEO Lens to Improve Your Content [Ft. Aleyda Solis]

    Use an SEO Lens to Improve Your Content [Ft. Aleyda Solis]

    There are several ways SEO should inform your content marketing strategy

    Listen to SEO expert Aleyda Solis advise on how an SEO lens can strengthen your content.

    • 35 min
    Making the Most of User Generated Content [Ft. Foti Panagiotakopoulos]

    Making the Most of User Generated Content [Ft. Foti Panagiotakopoulos]

    You've heard of user-generated content, but are you using it to help you grow your brand?

    In this week's episode, Growth Mentor's founder explains how he used USC to promote his company.

    • 21 min
    Do You Need an Audit of Your Analytics Process? [Ft. Dana DiTomaso]

    Do You Need an Audit of Your Analytics Process? [Ft. Dana DiTomaso]

    Are you collecting the right data and examining the right analytics? How can you know that your content strategy is working well?

    Dana DiTomaso explains how you can improve your reporting process to get more accurate insights and ongoing buy-in.

    • 27 min

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