6 episodes
Death by Millennial Dana Wait, Tiffany Ta
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- Business
Millennials. Known for avocado toast, diversity and murdering everything older people hold dear. So says the media—but Dana and Tiffany say, “nuh-uh!” Come along as these plucky designers explore how markets and brands are evolving in response to the mindsets of Millennials like them.
Each episode will take a close-up look at a so-called dying industry. They’ll give their POV, host a conversation with an industry disruptor, and wrap up by sharing their conclusions and suggestions. Grab some kale chips and join in.
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Death of Diamonds
Diamonds are spellbinding, sparkly rocks born from deep within the Earth. But are they the ethical, ecological, and economical choice for today’s discerning jewelry lovers? Millennials are pushing the boundaries of the diamond industry in search of highly personalized, moral alternatives. So, are diamonds forever? Add lab grown bling to the category and just maybe. We can’t say the same for diamond traditions. Tune in as we unpack the past, present, and future of the diamond industry.
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Death of Beer
In the fifth episode of DxM, we immerse ourselves (and our stomachs) into the world of beer. But this time, we’ve invited special guests, beer enthusiasts and colleagues Jon, Peter, and Jay (collectively known as the “Bad Dads”) to take over. With the promise of a taste testing segment and an excuse to drink at work as incentive, the Bad Dads and craft beer industry insider Trent Tokos share their thoughts on the current state of trends in the beer aisle, craft beers, big beer brands, and what it all tastes like. Cheers!
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Death of Cable
Cable is out and content is in. Millennials are cutting the cord at an increasingly rapid pace and streaming services are roaring to pick up the slack. Even awards season is looking to non-cable content as king—Netflix tied HBO for the most Emmy awards in 2018. So, are millennials killing cable? It sure looks that way. But how is the new streaming paradigm changing the way we approach content? In this episode, we investigate how filmmakers, marketers and customers are all handling the content streaming world we all live in.
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Death of Cereal
Are we etching a final message on Cereal’s headstone: R.I.P. you sugary beast? No, we’re not killing the timeless breakfast choice—we’re asking it to step into the year 2019. We’re asking for innovation to match the millennial appetite.
In this Death by Millennial episode we taste test and rank the heavyweights of the cereal industry—Cinnamon Toast Crunch, Honey Nut Cheerios, Cap’n Crunch, Coco Puffs, Lucky Charms, Frosted Flakes (💗Tony 💗) and more. You’ll also meet the creepy dudes who created the cereal category and hear our review of “healthy cereal” startup, Magic Spoon. We’ve also got consumer goods expert, Justin Lambeth, talking industry trends and innovation opps. Let’s munch! -
Death of Office Spaces
In the last 40 years, the cost of education has quadrupled while the average household income has gone up just 2k. This gargantuan change in the cost of education has dramatically changed Millennials’ view of the workforce. Millennials are creating new working styles and breaking the nine-to-five office mold. Are they killing the cubicle? Yes. Yes they are. But they have reasons.
In this episode, we’ll explore working styles, flexibility, community, culture, the mullet of work attire, and whether working 8 solid hours a day is a good thing. -
Death of Retail: Branded Cafes
You’ve seen the shuttered storefronts at your local mall. In 2018 alone, 70 million square feet of retail space closed. But is it really all Millennials’ fault? We don’t think so. The truth is that many brands are not only thriving, but expanding their physical footprints with more experiential destinations.
In this episode, we’ll dive into the growing trend of branded cafes. Joining us is special guest Brandon Camarda from Rapha, purveyor of cycling gear as well as tasty food and espresso.