Doing It Online : The Doable Online Marketing Podcast Kate McKibbin

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.
 
If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.
 
So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:
 
Canva: Elevate your visual content
Airtable: Streamline your social media planning
Metricool: Optimise your social media scheduling
ChatGPT: Repurpose and generate engaging content
Manychat: Personalise your social selling
 
Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.
 
So, which one are you going to try? 

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Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.  
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie.  Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them. 
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you. 
 
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
 
LINKS:

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If you tuned in to last week's episode you would have heard me share five low-ticket offers you could use in your business, but you might be wondering – how exactly do I promote these?
The obvious answer is to advertise but that process can be expensive and time-consuming which is something low ticket offers are meant to avoid! Don’t worry though, we’ve got other options! 
This week I’m sharing three ways for you to market your low-ticket offers without using ads. 
Live Workshops: By releasing content live you create a sense of urgency and exclusivity that will encourage your audience to purchase. 
ManyChat Funnels: ManyChat is an automated chat marketing tool that can guide people through the process of purchasing from you. 
Bundle Collaboration Join forces with another business (or multiple) that caters to a similar audience, and create a bundle together.  This approach boosts sales and lets you benefit from each other's promotion. 
If you’re ready to embrace the power of low ticket offers and boost your revenue make sure you tune in. These marketing tactics can transform your online selling process and supercharge your sales!

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it!
Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost your revenue with small but consistent income bumps.
Creating low-ticket offers doesn't have to be complicated. In fact, with the right approach, you can have a new offer up and running in an afternoon.  The key is to focus on high-value, easily consumable products or services that resonate with your target audience. 
In this episode, I’ll take you through five easy-to-implement low-ticket offers that can help you attract new customers, and generate additional revenue.
Run a live workshop that can deliver a quick win for your audience. Then, offer the replay as a low-ticket product.
Create and sell templates that help your audience streamline their work and save time and effort.
Create Chat GPT prompts that are tailored to your niche and offer your audience instant problem-solving. 
Leverage the power of Notion to create dashboards, planners, and templates customised to your audience's needs.
Bundling together existing digital products into one high-value package makes them irresistible to customers. 
I hope this episode inspires you to implement one or all of them in your business, and I’d love to hear your thoughts. Until next time, happy selling!
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It’s tough out there in the world of social media. If you have an Instagram account, you've probably thought more than once about throwing it in the bin and just starting all over. You’ve also probably seen people shouting about how old accounts are dead and that you actually can get crazy growth if you start from scratch. 
 
Yep, we’ve felt and heard it all too. So, you know what? We decided to give it a go! 
 
Now, the idea of leaving behind our previous Instagram account of 24,000 followers was scary. And how would it look on the brand to have a new account with zero followers? But something had to be done. We had lost a whole lot of engagement on our previous account due to a rebrand, and were desperate to revive things.  
 
So, we took the plunge and decided to make 2024 the year of trying things out to see what would happen. Today, I'm going to break down exactly what we did, how it's going and our takeaways after 30 days of starting our Instagram account completely from scratch. 
 
I’ll take you through our strategy of 90 days of Reels, the surprising increase in reach we’ve seen after 30 days, and the tactics we’ll be turning to next.
 
As we continue on this interesting path of growing our new Instagram account from zero, we’ll be sure to keep you in the loop of what is and isn’t working. And of course, if you want to be one of our first 200 followers, then head on over to @hellofunnels.co and check out what we’re doing! 
 
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Are you wondering how to start a successful business in 2024? I was recently sent a question in my DMs asking me what I would do if I was starting all over again this year. Firstly, what I would do starting out in 2024 is very different from what I’ve done in the past.
 
And as someone who’s currently on business 3.0 and has grown faster with each iteration, I just may have a tip or two to share!
 
So whether you’re looking to start a successful business or start one over, grab your notes and listen in as I walk you through what I’ve learnt and what my exact strategies for 2024 would be, including:
 
Identifying Your Target Market
Setting Up a Simple Funnel
Hiring a Virtual Assistant 
One-on-One Packages for Cash Flow
Monthly Mini Workshops
Creating an Implementation-Based Community
Offer a High Ticket Online Course
 
While each step takes a little bit of work to set up in the first place, you’re doing it with the intent to eventually automate, systemise or outsource your processes. This gets your business working for you, while giving you the time to expand in other areas that will see it continue to grow! 
 
LINKS:
 
Program mentioned: Ignite
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