From Data to Dollars: Optimizing Customer Journeys with Rachel Smith at Rex Collective Numbers and Narratives

In today’s episode, “Unifying Customer Data for Profits,” we're joined by Rachel Smith, one of the founders of Rex Collective and a seasoned retention marketer to peel back the layers of personalized marketing strategies that are powering profits for e-commerce businesses.With Rachel’s we deep dive into understanding why both smaller and larger brands are benefiting from tools like data warehouses, personalization engines, and more. Sean adds to the conversation by stressing the importance of...