Numbers and Narratives Sean Collins and Ibby Syed

Today, we are are joined by Todd Unger, the Chief Experience Officer at the American Medical Association. Todd dives deep into the evolving realm of customer experience, discussing his new book, "The Ten Second Customer Journey," and sharing pivotal insights on integrating marketing, product development, e-commerce, and customer service. This episode promises to shed light on how businesses can drive growth by removing friction and enhancing customer interactions, preparing you to revolu...

On this week's episode of Numbers and Narratives, we dive deep with Jess Cervellon into the world of customer experience and data analytics. Jess highlighted the transformation of customer service into customer experience, emphasizing the proactive use of data to enhance the customer journey. We explored practical tools like Klaviyo and Postscript that streamline communication, while also addressing the integration challenges that brands face. Whether you're running a startup or a seasoned bu...

Today's episode is with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli shares his rich insights on the importance of simplicity and personalization in commerce. He delves into how businesses can enhance customer retention by incentivizing existing behaviors rather than creating new ones. Eli also highlights the challenges and triumphs of his career journey, from his early days of travel and working with startups across the globe, to his influential roles at companies like Jones Road and Ol...

Today, we sliced through the digital jungle with Brad Redding of Elevar, uncovering how your data isn't just numbers – it's the storyline of your business. We dove deep into leveraging server-side tracking for unparalleled reliability, mastering Meta shops for customer acquisition, and the significance of first-party data in a cookie-less world. Brad gave us the playbook for amping up customer experience with personalized email and SMS, powered by AI that understands your audience b...

In today’s episode, “Unifying Customer Data for Profits,” we're joined by Rachel Smith, one of the founders of Rex Collective and a seasoned retention marketer to peel back the layers of personalized marketing strategies that are powering profits for e-commerce businesses.With Rachel’s we deep dive into understanding why both smaller and larger brands are benefiting from tools like data warehouses, personalization engines, and more. Sean adds to the conversation by stressing the importance of...

Prepare to be intrigued as we unravel the unconventional journey of Mike, an ex-professional fighter who's now knocking out the competition in the digital realm as the founder and head of No Limit Email. As we maneuver through the maze of customer engagement, Mike drops value bombs on designing surveys that do more than just interrogate – they convert. He shares the secret sauce of asking questions that not only dig deep into customer intentions but also drive sales, bridging the gap bet...