IMpulse - The Influencer Marketing Podcast Phyllo

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome
David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency.

Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers.

Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses.

Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive.

Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we’re taking a walk down memory lane.
As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like:
Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro
Oliver Lewis, CEO and Founder of THE FIFTH Group
Scott Guthrie, Director General of the Influencer Marketing Trade Body
Colleen Stauffer, Head of Marketing and Communication at Creative Juice
Jennifer Quigley-Jones, CEO of Digital Voices
Gregory Curtis, CEO of Arecibo
Join us on this special episode as we listen again to these evergreen insights.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America.

Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.