Jingles Made Easy Mike Russell

One of the first synthesizers I ever owned was a KORG. I downloaded the KORG iMS-20 analog synthesizer app for iPad today and love it. Looks great on my iPad's retina display too! Check out this video to see it in action: http://youtu.be/h_aay6wTwyA

Have you ever used the flanger effect in a radio jingle? Where does the name come from and how was it achieved in the days before digital audio workstations? Audio engineers would use two separate tape machines and place the audio on one slightly out of sync (by a few milliseconds) using their thumb to slow down one machine. I demo aural flanger and 'hell's chorus' in this episode - some effects that come preloaded in Adobe Audition CS6.

Describing effects you hear in jingles and music can be a hard process. It's better to give an example. I was recently asked how to change a music track from blurry to becoming crisp and clear. Pretty hard to understand! Describe is as the intro to PSY Gangnam Style and I know exactly the effect you're after.

I show you how to do a Gangnam Style intro here: http://youtu.be/elkSnWQBJkg

Jingle sound effects can easily take over your production library if not stored and sorted properly. You know, the whooshes and bangs that go into the production of many jingles and sweepers. If you're an audio producer and want to access FX easily put them in to different category folders so you can get just the sound effect you need when you need it! I use the following sound effect categories:

Beepy, good enders, long stuff, phoney, rewindy, rocky, scratches (and more!)

Watch more audio production videos and tutorials at: http://www.youtube.com/user/musicradiocreative

If you get a great jingle share it. Use social media to syndicate it out and share it for your friends to listen to. Social audio networks like Spreaker and Soundcloud have wonderful intergrations with Facebook that allow a listener to listen inside the Facebook news feed. Encourage your friends to re-share and comment on your audio.

Always put the one thing you want your listener to remember at the end of a promo. Say you're making a promo that's 30 seconds, 60 seconds or even 90 seconds the listener will always remember the one call to action you give at the end of a promo. Spoken endings work but a sung jingle at the end of a promo will stick in the mind of your listener for longer.