Keep Optimising eCommerce Podcast Network
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- Business
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = Omnichannel Expansion
- Next month = Online Advertising
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
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Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting.
In this episode, we discuss:
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions
Dive in:
[05:10] Diversify sales channels to reduce risk.
[08:20] Optimise proposition based on customer country requirements.
[12:42] Can we handle this in-house or outsource?
[13:36] Maintaining local knowledge essential for international business.
[17:14] Hiring experts leads to better outcomes in-house.
[18:08] Insider Tips from Paul!
Find the notes here: https://keepopt.com/203
Discover your new tech >> https://ecommercetech.io
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge.
In this episode, we discuss:
The synergy between online and physical retail stores How different physical retail formats can help your business in different ways The importance of a seamless omnichannel experience How to get the most out of physical stores
Dive in:
[05:29] Omnichannel strategy boosts sales and customer engagement.
[08:35] Pop ups take a lot of effort.
[10:58] Importance of store network for customer engagement.
[13:19] Omnichannel strategy: basics, pricing, click and collect.
[17:09] Leveraging physical stores for brand engagement.
[19:08] Exploring the “endless aisle” concept.
[20:43] Insider Tips from Oliver!
Find the notes here: https://keepopt.com/202
Discover your new tech >> https://ecommercetech.io
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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!
In this episode, we discuss:
The evolution of link building The important role of creativity in digital PR campaigns How to do well in digital PR Rosa’s four key strategies for successful digital PR and link building
Dive in:
[03:16] Transition from journalism to digital PR business director.
[09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions.
[12:58] Create specific, reactive PR for targeted campaigns.
[15:24] Understand audience, build relationships, leverage email outreach.
[19:14] Rapidly repurpose existing content to generate links.
[22:54] Ways to improve digital PR and trends.
[24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks.
[27:11] Insider Tips from Rosa!
Find the notes here: https://keepopt.com/201
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.
And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.
In this episode, we discuss:
Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a difference
Dive in:
[07:41] Prioritizing technical foundation for SEO success.
[10:55] Focusing on technical SEO for big improvements.
[14:17] Platform upgrade to address site performance challenges.
[16:16] Retailers face challenges with complex system layers.
[20:51] Focus on interaction and responsiveness within product pages.
[24:39] Insider Tips from Matt and Brad!
Find the notes here: https://keepopt.com/200
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video
Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.
In this episode, we discuss:
How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability Leveraging new features and community engagement
Dive in:
[05:03] Optimise YouTube videos for higher ranking and visibility.
[07:28] Maximise video discoverability through algorithm and tactics.
[12:04] Understand audience, prioritize content, improve gradually.
[13:35] Channel representation crucial for brand visibility and experience.
[16:57] Test, change, adapt, and trust in marketing.
[20:21] Improve old video content by editing it.
[22:30] Adding clickable descriptions helps index video content.
[26:43] Insider Tips from Louise!
Find the notes here: https://keepopt.com/199
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor -
SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.
In this episode, we discuss:
Why unique and helpful content is more important than ever The evolving relationship between SEO professionals and search engines How AI plays a role in content creation and SEO
Dive in:
[04:54] Search engines have matured in significant ways.
[07:02] eCommerce brands find it easier to reuse content.
[12:04] AI can't generate targeted copy without human input.
[13:23] AI anticipates, needs creative prompting for variation.
[17:49] AI's diverse role in content creation evolution.
[19:28] Helpful content should be the focus and target.
[20:47] Insider Tips from Carolyn!
Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor