78 episodes

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

Marketing and Margaritas Marketing and Margaritas

    • Business

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

    TikTok: What's Working Right Now!

    TikTok: What's Working Right Now!

    On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content.



    If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you don't want to miss.



    Follow Maddi on TikTok @madecreativeco

    Follow @marketingandmargaritas_ on Instagram

    • 21 min
    How to Increase Instagram Story Views to Increase Sales

    How to Increase Instagram Story Views to Increase Sales

    Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views.

    Why? Well, the more people who see your stories, the more people you can sell to!

    So grab your pen and paper because we have 7 strategies coming your way!

    YOUR VOTE MATTERS:

    Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

    In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

    We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay.
    As always, thank you for your support. We couldn't do this next step without you.

    Ps. are we social? Follow us over at @marketingandmargaritas_

    • 18 min
    Margi Hour: How Should You Spend Your First $1000 in Marketing

    Margi Hour: How Should You Spend Your First $1000 in Marketing

    We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing.



    YOUR VOTE MATTERS:

    Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

    In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

    We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay.
    As always, thank you for your support. We couldn't do this next step without you.



    Lastly, if you have a question for Margi Hour jump into our DMs: https://www.instagram.com/marketingandmargaritas_/

    • 12 min
    How to Use Manychat for Instagram Automation

    How to Use Manychat for Instagram Automation

    Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation.

    We cover using ManyChat to:


    Generate new leads 


    Start DM conversations


    Grow an email list


    Automate a part of your Instagram strategy


    Create a new sales funnel

    Grab your pen and paper, it's a good one!

    Ps. are we social yet? Come and say hi over at @marketingandmargaritas_

    • 17 min
    What Is Advantage + Shopping Campaigns On Meta?

    What Is Advantage + Shopping Campaigns On Meta?

    Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

    In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

    If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.



    Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

    • 11 min
    Meta Ad Metrics You Need To Know

    Meta Ad Metrics You Need To Know

    Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered.

    Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI.



    Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro.



    Follow

    @marketingandmargaritas_

    @made_creativeco

    • 14 min

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