172 episodes

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

Speakernomics National Speakers Association

    • Business

The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.

    Transforming Simple Metaphors into Career Milestones with Mark Scharenbroich, CSP, CPAE

    Transforming Simple Metaphors into Career Milestones with Mark Scharenbroich, CSP, CPAE

    In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame Speaker Mark Scharenbroich to explore how simple metaphors can turn into impactful careers in professional speaking.
    In this enlightening session, Mark will:

    Illustrate how to captivate and connect with diverse audiences by turning everyday observations into profound, relatable messages that resonate with people from all walks of life.

    Explain the significance of continuously refining and adapting speaking content by responding to the subtle cues and feedback received from audiences during presentations.

    Demonstrate the critical role storytelling plays in engaging an audience, emphasizing not just the tale itself but its tailored relevance to the audience, ensuring it speaks directly to their experiences and challenges.


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    • 25 min
    The Evolution of Professional Speaking with Don Hutson, CSP, CPAE

    The Evolution of Professional Speaking with Don Hutson, CSP, CPAE

    In this episode of Speakernomics, host Kenneth "Shark" Kinney is joined by Hall of Fame speaker and NSA past president Don Hutson, CSP, CPAE. With an extensive history in the speaking industry, Don shares valuable takeaways on sustaining a successful speaking career. 
    During this episode, Don will:

    Elaborate on the significance of in-depth research and tailored content, urging speakers to analyze the needs of each engagement to ensure their message resonates on a deeper level with the audience. 

    Demonstrate how to leverage relationship building and effective networking to nurture and maintain a thriving speaking practice, focusing on the crucial role of senior decision-maker satisfaction for repeat business.

    Encourage the development of engaging storytelling through powerful vignettes, allowing speakers to connect emotionally with their audience and leave a memorable impact.


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    • 31 min
    Building Your Speaking Empire with Ross Bernstein, CSP, CPAE

    Building Your Speaking Empire with Ross Bernstein, CSP, CPAE

    This week on Speakernomics, host Kenneth "Shark" Kinney speaks with Hall of Fame Speaker, Ross Bernstein, about the mechanisms of building and sustaining momentum in a demanding speaking career.
    In this episode, Ross will:

    Illustrate the power of authenticity in the speaking industry by showcasing how to be funny, entertaining, insightful, and deliver great value to audiences.

    Encourage speakers to create personalized success models and foster fruitful connections, underscoring how to leverage social media and personal interactions effectively.

    Advocate for a lifestyle-integrated business model that aligns with one’s passions, demonstrating how to integrate work, family, and travel into a fulfilling career.


    You'll gain insight into Ross's remarkable ability to maintain a substantial volume of speaking engagements, his approach to mentorship, and the balance between work and life that supports his thriving professional and personal life.
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    • 30 min
    Discover and Use Your Unique Actor Type with Robyn Hatcher, CSP

    Discover and Use Your Unique Actor Type with Robyn Hatcher, CSP

    In this weeks episode of Speakernomics, host Kenneth "Shark" Kinney visits with renowned communications expert, author, and president of the NSA New York City chapter, Robin Hatcher, CSP. Robin leverages her experience as a professional actor and soap opera writer to illuminate the concept of "actor types" in the context of communication for speakers.
    Throughout this episode, Robin will:

    Define the concept of 'actor types' and explain how understanding your natural actor type enhances your visual, vocal, and verbal communication skills, enabling you to authentically connect with your audience.

    Describe specific strategies to enhance your stage presence by improving your visual appeal and vocal delivery, ensuring your message not only resonates but also retains the audience's attention.

    Analyze the significance of word choice and verbal consistency tailored to audience types, providing actionable insights for speakers to craft impactful and memorable content that appeals to a diverse audience.


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    • 17 min
    Negotiation: Maximizing Value and Closing the Deal as a Speaker with Fotini Iconomopoulos

    Negotiation: Maximizing Value and Closing the Deal as a Speaker with Fotini Iconomopoulos

    In this week's episode of Speakernomics, expert negotiator Fotini Iconomopoulos shares valuable insights on negotiating as a professional speaker.
    At the end of this episode, Fotini will help you:

    Evaluate the importance of continual improvement and the necessity for speakers to be at the top of their game before pursuing international opportunities.

    Develop a clear strategy, demonstrate cultural sensitivity, and always have a contingency plan for logistical issues in international speaking engagements.

    Recognize the significance of a powerful website, high-quality demo video, and impactful testimonials as essential marketing materials for speakers.

    Warn against early engagement with speaker bureaus, emphasizing the impact on a speaker's reputation.


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    • 24 min
    Lean Into Your Story Marcus Sheridan, CSP

    Lean Into Your Story Marcus Sheridan, CSP

    In this episode of Speakernomics, Kenneth "Shark" Kinney talks to Marcus Sheridan, CSP on valuable insights on leveraging your business story and transparency in pricing to grow your speaking career.
    At the end of this session, Marcus will help you:

    Comprehend the significance of leaning into your business story to resonate with audiences and position yourself as a relatable speaker.

    Evaluate the importance of transparent pricing and its impact on attracting and retaining clients in the speaking industry.

    Assess the timing and readiness to approach speaker bureaus while building your speaking career.


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    • 19 min

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