44 episodes

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

The Animalz Content Marketing Podcast Animalz

    • Marketing

The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more. It is produced by members of the team at Animalz.

    Customer Retention When It Really Matter [Live Show]

    Customer Retention When It Really Matter [Live Show]

    In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we're doing to retain our customers, and what our customers are doing to retain their customers.

    • 34 min
    Content During a Crisis [Live Show]

    Content During a Crisis [Live Show]

    In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we're seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and the video.

    • 41 min
    Join us for a LIVE podcast on Wednesday!

    Join us for a LIVE podcast on Wednesday!

    Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to podcast@animalz.co.

    Register here: https://zoom.us/webinar/register/WN_rgucukfsTmuP3t6qTSMrvQ

    • 3 min
    How to Ween Off Paid Traffic

    How to Ween Off Paid Traffic

    This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?"

    It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about:

    * How to keep content very lean for better and faster results
    * The difference between B2B and B2C marketing
    * Our experience helping customers make this transition

    If you have feedback, comments or suggestions, reach out at podcast@animalz.co.

    • 28 min
    The Inputs Required to Create a Content Strategy

    The Inputs Required to Create a Content Strategy

    Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:

    * The customer
    * The product
    * The business model
    * The industry
    * The competition
    * The literature

    Once you have this information, you can create a strategy that suits the company's business needs.

    • 27 min
    A Bottom of the Funnel Content Tactic

    A Bottom of the Funnel Content Tactic

    In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to address that problem. This advice won't disrupt your entire strategy—instead, you might consider a few small changes to help you drive more revenue with content.

    • 6 min

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