The Freelance Friday Podcast Latasha James

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what's working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/


Join the Social Media Management Accelerator: https://latashajames.com/smma


Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54


Thanks to Metricool for sponsoring today's episode!


Check out their new short-form video study here: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2
Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2



0:00 - Intro
1:20 - What Ben specializes in
2:17 - How he got into social media management
4:44 - How to get your first social media management client
8:26 - Marketing your own business on social media
10:26 - How to come up with a company name
11:57 - New short-form video study from Metricool! (ad)
12:58 - How to choose a social media management niche
15:59 - Core packages and service offerings
17:20 - What’s working on social media right now
19:19 - The importance of having a niche as a social media manager
22:00 - Favorite social media management tools
25:13 - When to hire a team
28:39 - How to find employees
29:29 - How to deal with all the social media platform updates


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support

Sharing five game-changing pieces of content creation advice I learned from top-earning content creators at the Content Entrepreneur Expo this week!

WATCH this episode on YouTube: https://youtu.be/H-vrgY9K2NU


Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠

Join the Social Media Management Accelerator: https://latashajames.com/smma



All my links: latashajames.com/links


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support

Instagram released a ton of updates for spring 2024 -- let's chat about Meta AI, Threads bonuses, and what's actually working on Instagram right now.Social Media Management Accelerator is enrolling for May! https://latashajames.com/smma



All of my links: https://latashajames.com/links


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support

The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it.
The TikTok ban has officially been signed into law. Here's everything social media managers and content creators need to know, including timing of the TikTok ban, how to pivot your audience, communicate with clients about it.



Links Mentioned:

Email Is for Everyone Waitlist

https://courses.latashajames.com/courses/email-is-for-everyone

How I Grew My Email List to 30K (video)

https://youtu.be/tqEPeA8J8nQ

Get Flodesk for 50% off (affiliate link)

https://flodesk.com/c/BHANYK

Interview about LinkedIn with Michelle J. Raymond

https://youtu.be/eETmwJF0JPg



All of my links - latashajames.com/links

0:00 - welcome

1:13 - a recap of the TikTok ban

6:25 - start an email list

10:23 - repurpose TikTok content

14:01 - create authoritative content

19:20 - final thoughts


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support

SMMA Open House on 4-24-24: https://event.webinarjam.com/register/36/r9qx4bvm


Learn more about the Social Media Management Accelerator: https://latashajames.com/smma


Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ 

Other resources mentioned:


HoneyBook - get 50% off your first year
What Social Media Managers Need to Make it in 2024
"The Gap"



My social media and more: https://latashajames.com/links





0:00 - welcome!

0:59 - what are the steps you’d take to become a social media manager today?

3:04 - transitioning from corporate to freelance social media management

5:47 - what should go in a portfolio or case study?

7:09 - advice for a 19 year old looking to do social media consulting

8:44 - must have apps for social media managers

10:46 - Metricool (ad)

11:32 - conferences for social media managers

12:45 - how to level up your photography skills

14:32 - examples of cold pitching through DMs

16:55 - reaching your target audience on instagram

18:54 - overcoming imposter syndrome

21:22 - getting over the fear of starting

23:25 - is YouTube worth starting in 2024?

25:52 - a little podcast and life update


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support

Here are the pros and cons of hiring a team vs. working as a solopreneur, based on my experience being a freelance social media manager, having a team of 7, and being a solo content creator. After reading Paul Jarvis' "Company of One", I thought we should discuss!

Thanks to Metricool for sponsoring this episode.Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠

Books Mentioned-
Company of One: https://amzn.to/49x1pVt
A Tribe Called Bliss: https://amzn.to/3PZKt2Z



My social media and more: https://latashajames.com/links



0:00 - intro

1:28 - my entrepreneurship journey

6:05 - letting your business fuel lifestyle goals

9:00 - what to delegate or delete

12:14 - Metricool (ad)

13:22 - slow and steady…

15:25 - importance of community

19:03 - is it harder working alone or with a team?

21:01 - is growth limited without a team?

22:57 - how to be taken seriously as a solopreneur?

24:25 - how to prepare for sick leave as a solopreneur?

27:45 - what do you think?


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Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support