The Standout Business Show: Unconventional Content Marketing, Business Growth & Personal Brand Insights Brad Powell

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.But how do we do that? What are the ways to tell a story tha...

Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.And if you've tried thi...

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you......all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday”In this episode I'm sharing my minimalist approach to growing your personal brand online. I call this the un-influencer route. And while it’s the polar opposite of being an influencer, it ...

One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients. Typically you'll experience a great month with lots of new business. Then you and your team will buckle down and get busy doing great work for your clients. But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱And you end up going through a long, dry period ...

Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real. A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:Everyone is publishing content online...but very few are actually showing up authentically...So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by...

When you have a service business it's just not as easy to sell your offer. People want to know a lot more more about you.They want to know who they'll be working with. In order to buy, they need to feel like they want to spend time with you.So, you need to show them who you are as much as you need to tell them about your offer.You need to create a nurturing experience that helps them get to know you so they'll feel like they're a good fit for your offer.But, here's the golden nugget: you can ...