The Young God Rodney Omeokachie

"When we doodle, paint, or take a picture on our smartphones, let's not call it art. Let's just call it creating. Or practicing. It is important to separate the word 'art' from the conversation whenever we talk about creating."

What is art?
Does a ripe banana duct-taped to the wall count art?
Does generative AI art count as art?
What are the things that make art art?
What does what we refer to as art say about us?
These are the questions that Rodney and his guest attempt to answer in this episode. We must hold "artists" accountable. Not every work of creation is a work of art. There are certain criteria to be met and there are levels.
*
Recommended Episode

We Should All Be Artists

Sponsored by Zuma Coffee (Instagram: @zumacoffee_)

"The fear of dying broke is for people so empty, so poor, they are worried about things they won’t take with them when they go." 

As amazing as it is to be an artist, it is virtually impossible to be commercially successful as an artist, hence the trope of the starving/struggling artist. Such a label is weird because an artist is worth more than how much they make or how famous they are. Artists themselves forget this, so they lose heart and fall off. But for real artists, the lack of funds is just another limitation to be overcome.
Listen to this epic production to learn how the real ones have dealt with a lack of funds, skills, time, and recognition on their journey to success. This episode contains actionable insights, ideas, and personal stories from the host himself that will light the way for anyone (artist or not) who is trying to lift themselves out of poverty.
Featuring Mos Def, Dave Chappelle, Key Huy Quan, Kanye West, DJ Drama, and Harrison Ford.
*
Recommended Listening

We Should All Be Artists
Confessions of a Conscious Capitalist

*
TYG Community Whatsapp Group

“If men are higher animals in comparison with other beasts, then artists are higher creatures among men.”


If you want to change the world, you should become an artist. Or at least, think like one. Artists are blessed with the ability to create and inspire beauty. They make magic out of the mundane. All of which makes them the most potent instruments for true social change.

Rodney makes the case that becoming an artist mindset can make a person better IN ALL THINGS! He breaks down the mentality and spirituality we can borrow from artists in order to create better lives and better selves. He also goes further to make the distinction between a true artist and a "faux" artist.
If you’re not an artist, or can’t see yourself as one, this episode contains the blueprint to begin your journey. If you identify as an artist but would like to take things to the next level, this is also for you. If you’re serious about personal/public change, this is definitely for you. An episode that will force you to rethink everything you thought you knew about art and artists.

Featuring David Bowie, Steve Jobs, Jimi Hendrix and Pharell.

"Sewing and knitting are the hottest of hot girl skills... To be able to just think of an outfit and MAKE it??"
Ayakeme and Andikan are respectively the gen-z founder and manager of GAEA LUMI (pronounced Gaya Loomi), a slow fashion crochet and knitwear brand based in Abuja. These two young people are the brave, creative minds behind Odumodu Blvck's signature red, black, and white Igbo headgear. 'Keme' and 'Didi' opened up to Rodney about their hopes and dreams for their business/brand, redefining fashion through knitwear, and challenging the idea that friends shouldn't do business together.
This is also an episode of firsts. This epsiode features the first woman this season and the first non-binary person EVER on the podcast (and in person)! Rodney gets super curious about the non-binary gender and how that affects business and creativity. This is also the first time getting up close and personal with a crotchet/knitwear brand.
Check out Gaea Lumi
@gaealumi on Instagram and X (formerly known as Twitter)

"Good marketing and branding start with empathy. Not ideas. Not strategy. Not money. Not social media. It starts with understanding human nature."
Rodney applies his Quidditch/Infinite Game analogy from 'The Game Within the Game' episode to his bread and butter: brand and marketing strategy. Rodney shares the approach with which he serves his clients and gets them results. He describes an artistic and nuanced approach to building and marketing a brand that begins with empathy and ends with profits.
He talks about the noisemakers with big budgets and big followings, the need for a compass over a map when making decisions, and how to win the game without sacrificing what is most important -- real connections with real people.
An episode about how faith, facts, empathy, and storytelling can supercharge your brand and marketing.
Sponsored by Avo Creative

"They say you never forget your 'first'. Except in this case, my first never forgot about me" 



In addition to hosting one of the dopest podcasts on the planet, Rodney runs a prolific creative agency -- Avo Creative. This episode begins with the story of how he secured the first client for Avo Creative, and how the relationship came full circle in 2023. He opened about the unassailable value he offered, proving his worth, and building a bond that has paid dividends since. He also talked about his leadership, how he keeps clients happy, applying wisdom from his mentors, and maintaining his freedom despite the increased demands for his services over the years. An episode about luck, confidence, work ethic, and being irreplaceable.

*

Recommended episodes


My Evolution From Photographer to Creative Strategist
Knowledge of Power is Power


The King David Dynamic: A Guide to Being Irreplaceable
Rodney and the Philosopher's Stone
The Game Within the Game

Sponsored by Avo Creative