15 episodes

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

This is Product Marketing Product Marketing Hive

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    • 5.0 • 1 Rating

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

    Episode 14: Kelly Drozd - Agile Marketing

    Episode 14: Kelly Drozd - Agile Marketing

    In this episode, Kelly Drozd, product marketing manager at Atlassian, shares her thoughts on Agile Marketing and some practical advice on how to get started on adopting Agile Marketing based on her experience. You can find the book Kelly recommends, Death of a Marketer by Andrea Fryrear, on the PMM Hive Reading List.

      All rights reserved. © Product Marketing Hive.

    • 39 min
    Episode 13: John Zilch - Achieving a Successful Product Launch

    Episode 13: John Zilch - Achieving a Successful Product Launch

    In this episode, John Zilch, a longtime product leader and co-founder of LaunchDay, discusses how to achieve a successful product launch and how to overcome some common challenges when launching a product bases on his own experiences.  He also shares his thoughts on product releases and product launches. All rights reserved. © Product Marketing Hive.

    • 25 min
    Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey

    Episode 12: Crispin Read - How Can Product Marketing Effectively Impact B2B Buyer's Journey

    In this episode, Crispin Read, founder of Product Marketing Hive discusses B2B buyer's journey, and shares his thoughts on how to effectively make an impact on buyer's journey through product marketing.  He also lists some of the common mistakes for marketers to avoid to not take a toll on buyer's journey. All rights reserved. © Product Marketing Hive.

    • 26 min
    Episode 11: Camil Lafreniere - Product Marketing vs. Product Management

    Episode 11: Camil Lafreniere - Product Marketing vs. Product Management

    In this episode, Camil Lafreniere, senior product manager from Newforma discusses product management, and shares his opinions on the relationships between product marketing and product management based on his own experiences. All rights reserved. © Product Marketing Hive.

    • 14 min
    Episode 10: Brian Martell - Building a Base of Influence for Product Marketing

    Episode 10: Brian Martell - Building a Base of Influence for Product Marketing

    In this episode, Brian Martell, VP of Product Marketing at Cube talks about product marketing and the classic "product marketing conundrum". He shares his thoughts on how to maximize the impact of product marketing by building a base of influence. Please check out the article How to Build a Base of Influence for Product Marketing for more in-depth tips. You can download editable presentation slides to help you introducing product marketing to your own organization.

    All rights reserved. © Product Marketing Hive.

    • 21 min
    Episode 9: Crispin Read - How to Build a Successful Second Product

    Episode 9: Crispin Read - How to Build a Successful Second Product

    In this episode, Crispin Read, founder of Product Marketing Hive talks about the second product problem. He shares his thoughts on why people fail to create a successful second product. Crispin also explains the core elements of creating second product success. Please check out the article The Second Product Problem: And how to create a successful second product for more in-depth insights. All rights reserved. © Product Marketing Hive.

    • 21 min

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