29 episodes

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

This is Product Marketing Product Marketing Hive

    • Marketing
    • 5.0 • 2 Ratings

This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

    Episode 28: April Rassa - Making Product Marketing More Strategic

    Episode 28: April Rassa - Making Product Marketing More Strategic

    In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic.

    For more information, please check out April's article: Don't Be the Misunderstood Product Marketer by April Rassa.

    • 25 min
    Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire

    Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire

    In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team.

    For more information, check out article 10 Mistakes To Avoid as the First Product Marketer in a Company by Tejas Kinger.

    • 28 min
    Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing

    Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing

    In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better.

    All rights reserved. © Product Marketing Hive.

    • 24 min
    Episode 25: Jennifer Crawford - Developing Buyer Personas

    Episode 25: Jennifer Crawford - Developing Buyer Personas

    In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.

    For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps

    All rights reserved. © Product Marketing Hive.

    • 23 min
    Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

    Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

    In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you.

    All rights reserved. © Product Marketing Hive.

    • 27 min
    Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager

    Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager

    In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about.

    Be sure to check out Favour's article: Be a Data-informed Product Marketing Manger for more information.




    All rights reserved. © Product Marketing Hive.

    • 31 min

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