34 - Marketing automation must-haves with Chris Davis Monetising Knowledge

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.

In this episode we cover:

•A normal day for Chris and a peek at his job for Active Campaign
•What is email marketing automation and why do businesses need it?
•How automation enhances the human touch in your business
•The impact of social media on transactions online
•The importance of personalization
•Explanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rate
•How to keep people engaged
•Why service-based businesses are the best businesses to automate
•The foundational piece of success in automation: clarifying processes
•Discussion on the three steps to building an automation: start, action, stop
•Tags, segmentation and how they work
•Explanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automations

Links mentioned in the podcast
Chris Davis LinkedIn
Download the 59 Methods to Monetize Your Knowledge
Active Campaign Website