Monetising Knowledge Mel Telecican

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.

In this episode we cover:

•The importance of a marketing budget to drive product sales
•Ways to hone in on your target market
•How your market receives information in varying ways & how to use it to your advantage
•How to determine the marketing approach to have the best return on investment
•Identification of ways to generate business - simple & complex
•Availability of free tools like Google Analytics and it's application
•The danger of selecting one advertising channel
•How to track marketing campaign effectiveness
•The three areas of marketing Simon recommends businesses cover
•Buyer cycles and why you need to know yours
•The most commonly overlooked marketing opportunity in business
•A useful approach to identify why people have bought from your competitors
•The importance of contingency methods in customer touch points
•An example of on-boarding processes that drive increased lead conversions
•The key area that the majority of businesses overlook that can drive significant future business; and
•The most powerful question you can ask your customers.

Links mentioned in the podcast
Monetising Knowledge Community Facebook
Find Simon Dell's Agency Website
Follow Simon on LinkedIn
Find Simon Dell on Twitter

Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.

In this episode we cover:

•The story of how Lindsay came to work in this space.
•The role that instruction performance technology plays in course creation.
•The important elements that help create an effective course.
•How to deliver and launch your course in the best way possible.
•Ways to gauge the effectiveness of your course.
•The dangers on the proliferation of online courses.
•Ideas on how book authors can launch courses.
•Pricing and payment strategies you should practice.

Links mentioned in the podcast
Lindsay Kirsch LinkedIn
Monetising Knowledge Community Facebook

If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English.

Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.

In this episode we cover:

•The story of how Anthony started coaching people on tech sales communication.
•Methods for introducing your business, career, or product through a unique elevator pitch.
•Real examples of standard business pitches and how to improve yours to make it stand out and be remembered.
•How and why talking to people who will never be your clients will lead you to getting your ideal clients.
•Anthony's methodology and the top 3 things he focuses on when helping clients.
•How to handle sales conversations with potential clients.

Links:
Anthony English LinkedIn
Anthony English Website
Article on The Taxidermist

In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.

In this episode we cover:

•Adam shares their company's marketing strategy
•How their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businesses
•The 3 pillars they use for clients and how it helps bring in high ticket sales
•The importance of knowing where to post your content to engage and reach your clients
•The types of content and formats you need to use in your posts to attract clients
•Identify and learn how to distribute and package your assets
•How to effectively use the primary business tool that allows you to interact with clients

Links mentioned in the podcast
Bluewire Media Website
Adam Franklin LinkedIn

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.

In this episode we cover:

•The story of how Stevie transitioned from being a lawyer to her business of social media marketing
•How digital marketing targets your specific market
•The reason why businesses need appealing and valuable content
•4 areas to consider in a business' framework for unpacking their marketing approach
•The importance of personal versus business branding
•Why businesses need to identify their current and ideal clients
•Stevie does a marketing case study
•Key tips to make your business stand out

Links mentioned in the podcast
Stevie Says Social Website
Stevie Says Social Instagram
Download the 59 Methods to Monetize Your Knowledge

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.

In this episode we cover:

•A normal day for Chris and a peek at his job for Active Campaign
•What is email marketing automation and why do businesses need it?
•How automation enhances the human touch in your business
•The impact of social media on transactions online
•The importance of personalization
•Explanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rate
•How to keep people engaged
•Why service-based businesses are the best businesses to automate
•The foundational piece of success in automation: clarifying processes
•Discussion on the three steps to building an automation: start, action, stop
•Tags, segmentation and how they work
•Explanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automations

Links mentioned in the podcast
Chris Davis LinkedIn
Download the 59 Methods to Monetize Your Knowledge
Active Campaign Website