1 u. 1 min.
#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly) Exit Five: B2B Marketing with Dave Gerhardt
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- Marketing
Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
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Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Dave is joined by Jeff Hardison, Head of Product Marketing at Calendly to discuss the role product marketing plays in a B2B organization. They cover how to structure a product marketing department, the differences between sales-led and product-led motions, tips on hiring product marketers, what product marketing looks like at Calendly, setting goals for product marketing, and more.
***
Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.
This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
1 u. 1 min.