The Dave Gerhardt Show

Dave Gerhardt
  • 5,0 (1)
  • MARKETING
  • WEKELIJKS BIJGEWERKT

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com

  1. 15 UUR GELEDEN

    Email vs. Real Mail

    #293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    16 min

  2. 1 DAG GELEDEN

    Traveling and The ROI of Events

    #291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office work, and other ramblings. *If you listened to this: DM me on LinkedIn or email dave@exitifve.com - tell me what you want me to cover on this podcast as it relates to marketing, business, or life. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    12 min

  3. 2 DGN GELEDEN

    Beyond Copy: How To Use AI to Build GTM Systems That Scale

    #290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement. Dave, Dan, and Eoin cover: How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidthThe frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AIWhy marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflowsTogether, they break down the exact tools, prompts, and processes they’re using to turn AI from theory into impact across B2B marketing teams. Timestamps (00:00) - – Intro (02:08) - – The gap between AI hype and real execution (06:08) - – Dan’s background and how GTM Engineering came to life (09:08) - – Building repeatable webinar systems with Clay (13:08) - – How to scale content and events without burning bandwidth (18:08) - – Eoin’s content creation workflow using AirOps (23:08) - – Turning sales transcripts into actionable GTM insights (33:43) - – Using Zapier Agents to automate product marketing tasks (41:43) - – Refreshing SEO content with AI for better performance (49:43) - – Where AI fits in your team and how to start small Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    58 min

  4. 6 DGN GELEDEN

    Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

    #289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world. Dave and Sydney cover: How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purposeA smarter way to measure event ROI with Sydney’s “Revenue in the Room” approachHow AI is transforming the buyer journey and reshaping what modern marketing teams look likeAn episode that will leave you rethinking your marketing strategy, from the events you run to the org you build. Timestamps (00:00) - – Intro (03:08) - – The return of in-person events (06:08) - – Building community through smarter event design (08:08) - – Inside G2’s “AI in Action” roadshow (11:08) - – The “Think, Feel, Do” event framework (14:08) - – Why details make or break events (17:08) - – Measuring success with “Revenue in the Room” (20:08) - – Post-event follow-up that drives results (27:43) - – How AI is reshaping the buyer journey (43:43) - – Rethinking marketing orgs for the AI era Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    56 min

  5. 6 OKT

    Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

    #288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how leaders are adapting. Dave and the panel cover: The most overhyped AI use cases in B2B marketing (and where human nuance still wins)Real success stories, including building an AI-powered content research engine, scaling global localization, and using AI to make creative teams more data-drivenHow CMOs are personally using AI as a strategic thought partner for board prep, customer insights, and team coachingWhether you’re experimenting with new tools or figuring out how to bring AI into your strategy, this conversation gives a grounded look at what B2B marketing leaders are really doing today. Timestamps (00:00) - – Intro (03:08) - – Meet the panel: SOCi, Knak, Bitly (07:08) - – Has AI met or missed expectations? (11:53) - – The most overhyped AI use cases (15:08) - – Why human nuance still matters in personalization (20:08) - – The imposter syndrome of AI adoption (23:08) - – The power of AI with memory (25:48) - – Best AI use cases from the panel (31:43) - – Scaling global localization with AI (34:43) - – Training brand teams to be more data-driven (38:43) - – How CMOs personally use AI in their workflow (42:43) - – Using AI as a strategic thought partner (46:43) - – Coaching teams with AI feedback loops (48:43) - – The frustrations of iteration and tool updates (52:43) - – Is leadership pushing AI adoption? (56:43) - – Budgeting and building a modern AI-enabled tech stack (59:43) - – Final takeaways and closing Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    1u 5m

  6. 2 OKT

    Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

    #287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting brand recall. Matt and Amrita cover: Why offline ads like billboards and transit campaigns are making a comeback in B2B marketingHow creative choices — bold colors, emotional messaging, and relatable personas — can make or break brand campaignsWhat B2B marketers should know about budget allocation, measuring recall, and balancing brand vs. performance marketingWhether you’re running your first brand campaign or rethinking your spend mix, this episode will give you fresh ideas on how to stand out in B2B marketing. Timestamps (00:00) - – Intro (03:08) - – Amrita’s background and career journey (04:28) - – Why Float invested in offline ads (06:08) - – Launching their first billboard campaign (08:08) - – Taking bold risks with creative (10:08) - – Human-centered messaging vs. product copy (12:08) - – Expanding into buses, subways, and airports (15:08) - – Testing (or not testing) creative concepts (16:08) - – What brand recall really means in B2B (18:08) - – Measuring lift from offline campaigns (22:43) - – Balancing brand vs. performance spend (24:43) - – Lessons from consumer marketing in B2B (26:43) - – How they chose cities and placements (29:43) - – Budget breakdown and allocation (33:43) - – Tracking TV ad performance (35:43) - – How long to run campaigns for impact (36:43) - – Advice for marketers considering offline ads (38:43) - – Closing thoughts and takeaways Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    42 min

  7. 29 SEP

    How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

    #286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps (00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    48 min

  8. 25 SEP

    How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

    #285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. Dave and Pranav cover: How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry. Timestamps (00:00) - – Intro and audience roll call (05:08) - – Why narratives often get stuck in a Google Doc (08:08) - – Foundational docs you need before creating campaigns (13:08) - – Category entry points and jobs-to-be-done explained (17:08) - – How to feed company inputs into AI tools (23:08) - – Generating ad campaign ideas with real examples (25:08) - – Using analogies (like basketball) to explain complex concepts (29:43) - – Where AI falls short (and why human judgment matters) (32:43) - – Mining sales call transcripts for campaign hooks (36:43) - – Turning customer objections into marketing messages (40:43) - – Repurposing podcasts, presentations, and blog posts into new formats (44:43) - – Systemizing idea generation for repeatable output (48:43) - – Closing thoughts and audience Q&A Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/ *** Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.  That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

    57 min
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Info

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com

Informatie

  • Maker
    Dave Gerhardt
  • Jaren actief
    2021 - 2025
  • Afleveringen
    304
  • Beoordeling
    Expliciet
  • Copyright
    © 2025 Dave Gerhardt
  • Website van aflevering
    The Dave Gerhardt Show

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