AW360 Advertising Week

On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.

Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.

Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.

Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.

This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.

On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his career in the event business.