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Advertising Week presents the AW360 Live Podcast, recorded live on Advertising Week's global events. The AW360 Live Podcast features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 Live Podcast AW360

    • Zaken en persoonlijke financiën

Advertising Week presents the AW360 Live Podcast, recorded live on Advertising Week's global events. The AW360 Live Podcast features thought-leadership interviews and conversations with the best and brightest in the industry.

    Julian Lloyd-Evans and Lisa Boyars, The Week

    Julian Lloyd-Evans and Lisa Boyars, The Week

    Felix Dennis’s life in publishing began in the late 60’s with counterculture magazine OZ. Rising from street Vendor to co-editor in the space of just two years, Dennis’s time with the underground magazine highlighted the power of cult followings, and led him set up Dennis publishing in 1974. His entrepreneurial spirit and ability to find gaps where others couldn’t saw him quickly become one of the UK’s best known publishing moguls. As its traditional revenue streams come under threat from trends like newsstand decline, ad blocking and view ability standards, it had to react. “We have so many different and evolving revenue streams” says Julian Lloyd-Evans, its Chief Revenue Officer. “Partnerships, programmatic, e-commerce, licensing – but this isn’t to the detriment of our traditional revenue – we remain focussed on delivering engaged audiences for our clients, and that is key to our success. Dennis has been successful for give decades now and you can only do this if you stay relevant for your audiences and customers, and stay passionate about what you do.”

    • 26 min.
    Simon Marcus, Co-Founder, Pippa

    Simon Marcus, Co-Founder, Pippa

    Pippa, the Stockholm based company that prides itself on making podcasting as easy as possible was recently acquired by Acast – a larger podcasting company with a massive slate of shows. The reason for the acquisition is to provide current Acast creators with more hosting, analytics, advertising and sharing options. As well as incentivizing future podcast creators to not be put off by the ‘lift’ that can be associated with getting a show off the ground in the first place. Simon Marcus is one of Pippa’s Co-Founders, and talked to me about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.

    • 31 min.
    Jon Kaplan, Global Head of Partnerships, Pinterest

    Jon Kaplan, Global Head of Partnerships, Pinterest

    If you’ve ever needed inspiration for anything, maybe it was for a wedding you were planning, a house re-decoration, training for a marathon, even flyfishing…just about anything, you and 300 million others last month may have clicked on a link that took you to Pinterest, the visual discovery engine that inspires people to take ideas offline. Its Global Head of Sales, Jon Kaplan joined the podcast to talks us through the platform – and the power of slow social.

    • 17 min.
    Sean McCaffrey, GSTV

    Sean McCaffrey, GSTV

    GSTV is a national video network delivering targeted audiences at scale across tens of thousands of fuel retailers, reaching 1 in 3 American adults. If you’ve filled up your car, it’s likely you’ve seen ads placed by GSTV. Sean McCaffrey is GSTV’s CEO and spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.

    • 23 min.
    Rod Collins, Bulldog Mobile Billboards

    Rod Collins, Bulldog Mobile Billboards

    Sometimes the most effective advertising is the simplest. Mobile billboard advertising is one of the most effective marketing and advertising tools available, and we spoke with Rod Collins, who has built the business from scratch.

    • 14 min.
    a4 Media on Who, What, Where, and When

    a4 Media on Who, What, Where, and When

    How do you solve the four dimensional puzzle of targeting the right people, with the right message, in the right place at the right time? For Paul Haddad, President and Founder of a4, this was an intriguing technical puzzle that lead him on a runaway journey to build, and acquire the components required to complete the most challenging puzzle in digital advertising.

    • 19 min.

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