Advertising Week

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Kanaal • 10 programma’s

Marketing

Marketing

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Wekelijks bijgewerkt
Carrières

Carrières

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Ondernemerschap

Ondernemerschap

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Marketing

Marketing

Tweewekelijks

25 FEB

Experts On How to Build Trust Amid Uncertainty

Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org on what it takes for leaders to build stakeholder trust amid heightened uncertainty. The conversation examines why stakeholders increasingly look to business for stability, how transparency and shared sacrifice can reduce anxiety, and why trust brokering has become an essential leadership skill.

25 feb

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29 min.
19-11-2025

Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life

Technology analyst Benedict Evans joins Edelman’s Sat Dayal to discuss the findings from the new Edelman Trust Barometer Flash Poll on AI. They explore why optimism and adoption are higher in China and Brazil than in developed markets, how AI is reshaping the workplace, and what companies can do to build trust and make the … Continue reading "Tech Analyst Benedict Evans on How AI Is Reshaping Work, Trust, and Daily Life"

19-11-2025

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22 min.
7 JAN

The Longest Table’s Maryam Banikarim On Breaking Bread to Rebuild Trust

Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level. They explore how real-world connection, participation, and shared purpose are helping communities rebuild trust, what leaders can learn from grassroots movements, and why grace, vulnerability, and human connection matter more than control in today’s divided world.

7 jan

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28 min.
25-11-2024

Henry Skelsey, VP of Product Marketing, Songtradr

Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach to connect brands and audiences.

25-11-2024

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31 min.
11-12-2024

Talia Bender Small, President of The Female Quotient

Join Katie as she talks with Talia Bender Small, President of The Female Quotient, one of Fast Company’s 2024 “Brands That Matter”, about advancing equality in the workplace, her reflections on helping grow an organization from the ground up, the incredible Girls Lounges, growing your personal brand and the power of the pack.

11-12-2024

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31 min.
13-05-2025

Marc Webbon, Co-Founder and CEO, Wonderhatch

Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why a culture built on empowerment, curiosity, and emotional storytelling is the future of marketing.

13-05-2025

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33 min.
21-07-2023

Secrets to Success

Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Europe 2023, leaders from across the industry share details on their personal journeys, challenges they’ve overcome, and how they continue to innovate and evolve and more. This thought-provoking discussion is sure to leave you feeling inspired and empowered.

21-07-2023

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34 min.
23-06-2023

Pillars of Success in the CTV Marketplace

Growing your brand requires adapting to the changing media landscape, but as the nascent CTV marketplace and audiences evolve, it’s not obvious how one finds success or even what success looks like. In this session from Advertising Week Europe 2023, you’ll hear from pioneers in the CTV space as they share strategies to make this complex and fragmented streaming and digital space easy for you and your brands to navigate.

23-06-2023

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32 min.
14-07-2023

Unleashing the Power of Narratives: The Magic of Japanese Artistry in Brand Storytelling

In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creativity and transforming ordinary campaigns into compelling visual symphonies that sing directly to the hearts of consumers. David Stanley Hewett is one of the most well-known foreign artists in Japan. This exciting session from Advertising Week Asia promises a peek behind the curtain into David’s distinctive approach to brand storytelling.

14-07-2023

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37 min.
08-09-2025

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.

08-09-2025

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38 min.

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals, now in 6 global markets with year-round digital content.