3 afleveringen
Branding Out Loud Anchor & Red Antler
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- Kunst
When podcast platform Anchor asked creative agency Red Antler to help evolve their brand, we simply had to hit record. (So meta.) Through a series of interviews, host and strategy director Liz Juusola gives an exclusive, behind-the-scenes view of Anchor’s new look and feel — and Red Antler’s unique approach to branding.
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Episode 3: The Creative
Liz talks to Red Antler executive creative director Jenna Navitsky about what makes a rich brand system the special magic of Anchor's new look and feel.
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Episode 2: The Strategy
Liz talks to Red Antler co-founder and chief brand officer Emily Heyward about the importance of an emotionally-driven brand strategy and the core elements of the Anchor strategy.
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Episode 1: The Spark
Liz talks to Anchor co-founder and CEO Mike Mignano about his company's story, objectives for the rebrand, and the power of conviction. Anchor head of marketing Anna Sian also weighs in.