Breakfast Leadership Show Michael D. Levitt

Luke is the Founder of Website Rental Coaching (WRC), a digital agency that trains people in the rank and rent online business model. The goal is to give them greater control over their work/life balance and create wealth.WRC’s program has financially empowered clients across various professions by educating them on SEO, lead generation, and client sourcing. While several have earned passive incomes to match and replace their 9-5 salaries, many earn thousands each month as a side hustle.Over the past decade, Luke has built 100+ rank and rent websites that organically generate tens of thousands of high-quality business leads every month across 73 niches and 48 states in the US. Businesses that rent these sites have been able to automate customer acquisition and eliminate advertising costs while increasing their rate of growth and expansion.Luke has also been able to branch out to acquire local businesses, to which he applies his lead generation expertise to scale them for a big exit later. In 2023, he notably purchased Mr. Ding-A-Ling for $1.7M, raising the ice cream company’s valuation to $2.2M in just a few months.Luke’s journey as a digital landlord started with his own search for financial autonomy as an unfulfilled 9-5er in the corporate world. He set about using his digital know-how and, in just six months, built an SEO-powered portfolio that generated high revenues.On the podcast, Luke would love to talk about:- How is the education system designed to keep people working instead of creating wealth?- How website rental works and why it is worthwhile to build a solid passive income.- Key methods and strategies to optimize the rank and rent model to generate leads for any business.
Quick recap
Summary
Discussing SEO, AI, and Business Experiences
Michael and Luke had a productive discussion about their recent schedule changes and upcoming topics for discussion. Michael, a specialist in SEO and AI, expressed his interest in learning more about Luke's business, particularly its website rental side. Luke was invited to share his experiences and thoughts on SEO and AI, and Michael emphasized the importance of referencing relevant information during the conversation. They agreed to proceed with a planned discussion about the current state of SEO and AI.
Burnout, Corporate Jobs, and Alternatives
Luke and Michael discussed their experiences with burnout in corporate jobs and their decisions to quit and pursue passive income. They also talked about their observations of the issues inherent in traditional corporate environments, such as lack of control, inflexibility, and focusing on short-term gains at the expense of long-term sustainability. They agreed that individuals should prioritize their well-being and consider alternative working methods for more autonomy and flexibility.
Michael and Luke's Journeys in SEO and Website Design
Michael and Luke discussed their journeys into SEO and website design. Michael shared his view on the ongoing relevance of websites and SEO, emphasizing their importance for businesses to be found. Luke shared that his motivation for starting his own business was to create a flexible income and have more control over his time. After trying various models, he landed on SEO and built an agency. However, he found that owning the sites was limiting, so he switched to renting digital spaces online, giving him more control and independence.
Frustration With Unrealistic Client Demands
Michael used the analogy of going to a restaurant to describe a situation where clients have unrealistic demands, causing unnecessary stress for the service providers. He expressed frustration with those who order complex modifications, likening it to his harrowing experiences with his family's breakfast orders. He emphasized the importance of simplicity to avoid confusion and ensure satisfaction.
Search Engine Rankings and Website Reliability
Michael emphasized the importance of having a website that ranks high on sea

Chase Harmer spent 25+ years as a payments entrepreneur, he is a pioneer in virtual credit card technology with 7 patents since 2013. Founder of ProfitPay, acquired by PayCertify in 2021 with a valuation > $500M. Chase knows how to build enterprise value and process for scale. Chase uses his experience as a Lecturer and Mentor at the Founders Institute.Now, as the Founder of Wishes, Inc, he and his team have built proprietary technology to revolutionize fundraising. Wishes deliver the resources and financial support needed quicker than any other platform in the market.
https://www.linkedin.com/in/chase-harmer-657a5b5/
https://www.getpaycertify.com/
https://www.wishes.inc
 
 

Richard Gunderson is the founder and owner of Career Job Transition LLC. He is a graduate of the University of Minnesota with a bachelor’s degree in electrical engineering. He is a consultant, coach, and author living in Lakeville, MN.Richard is the author of “Step Up to That New Career, " published in March 2022. That book documents his training and coaching process that unlocks the secrets for professionals seeking new employment.
His newest book “The Great Awakening of American Business” was published in October 2022. That book provides management recommendations for addressing the high rate of voluntary employee terminations.
As a small business consultant, Richard helps emerging small business owners strengthen their businesses by improving recruiting results, employee engagement, and retention.
https://careerjobtransition.comhttps://careerjobtransition.com/secrets
 
https://careerjobtransition.com 
https://www.linkedin.com/in/richardgunderson/ 
During the show, Richard and I discussed:
Managing the growth of an emerging small business is a challenge. One of the challenges is the business leader’s belief that they have all the answers.
The human side of many emerging small businesses is often the source of lost productivity, profit, and cash flow.
An on-site assessment of a business can reveal huge ROI opportunities that the business owner is unaware of.
Job seekers often fail to understand the needs of an employer. Employers often fail to understand the needs of the job applicant. That’s the reason for poor results in recruiting, hiring, employee engagement, and turnover.
Traditional recruiting, hiring, and manager selection methods often fall short of the desired result. It’s time for renewal of these policies and procedures.
Turnover and employee engagement data have failed to exhibit significant improvement in American businesses over the past five years.
The challenges of overcoming deficiencies in recruiting, hiring decisions, management selection, employee engagement, and employee turnover can be solved.

Hasty Awards Owner Modernizes Swimming Magazine
Steven Hasty, owner of Hasty Awards and partner of Jack Callahan, shared his interest in a recent partnership to modernize Swimming World magazine. Hasty's connection to the magazine dates back to his childhood when it was a monthly source of information on the swimming competitions he and his father followed. After being asked to join the magazine's board at the Swimming Hall of Fame, Hasty saw the opportunity to refresh the publication's content and distribution. Michael expressed his support for Hasty's endeavor, emphasizing the continued relevance of print magazines and the value of nostalgia in attracting readers.
Sports Popularity, Streaming, and Legacy
Michael highlighted the enduring popularity of sports, especially during the Olympics, and the growing demand for streaming services and cable. He praised the publication for keeping readers up to date on the latest trends and stories in sports, particularly in Olympic events. Steven Hasty, who co-owns the publication with Jack, shared their enthusiasm for the brand and enjoyment of participating in the swimming community. He also noted the magazine's legacy and its role in facilitating growth and technological advancements.
Swimming Benefits and Unifying Potential
Michael highlighted the benefits of swimming, emphasizing its positive impact on stress management and overall physical well-being. He encouraged individuals to take advantage of access to pools and lakes for a relaxing and regenerative experience. Michael also spoke highly of the sport of swimming, praising its competitive nature and its ability to unify individuals across various backgrounds. Steven Hasty agreed with Michael's points and seemed receptive to incorporating swimming into their daily routines.
Discussing Athlete Stories and Magazine Revival
Michael and Steven Hasty discussed their admiration for the stories and achievements of athletes, particularly in swimming. Michael expressed gratitude for the opportunity to share these stories through a magazine, highlighting athletes' hard work and determination to overcome obstacles and improve over time. StevenHasty agreed, noting the value of the individual stories and the passion for the new ownership in reviving the magazine. Both expressed their belief in the importance of these stories and the role of magazines in bringing people into the world of sports.
Swimming World Magazine Success and Future Plans
Steven Hasty discussed the success and future plans for Swimming World Magazine, highlighting its unique global reach and commitment to covering the sport from various angles. He also revealed the magazine's upcoming coverage of the Olympic trials and the Paris Olympics, where they would have three press passes. Michael expressed appreciation for the magazine's impact and ability to bring people together while acknowledging the athletes' hard work and dedication. Both parties agreed on the excitement and significance of the upcoming Olympic games.




 



Summary



The enduring appeal of print magazines @ 2:42
Michael and Steve discuss how print magazines thrive, even in the digital age. They note that many people still enjoy the tactile experience of reading a physical magazine, and that magazines provide a unique way to tell in-depth stories and provide insights that complement the digital content.
Steve's background in swimming and the Swimming World magazine @ 4:00
Steve Hasty grew up in a household where his father was a swim coach, so swimming has been a lifelong passion. He has been involved with the Swimming World magazine for many years, including serving on the board of the Swimming Hall of Fame when the magazine was donated to them. Steve saw an opportunity to acquire and modernize the magazine, bringing on his business partner Jack Hallahan to help lead the effort.
The mental and physical benefits of swimming @ 11:00
Michael shares his personal experience with the relaxing and

Your Bio and Social Media links: Website: https://medevolve.com/LinkedIn: https://www.linkedin.com/in/matt-seefeld-521319/Matt Seefeld is the Executive Vice President at MedEvolve, a top provider of data-driven solutions that help healthcare businesses optimize their revenue cycles and medical billing teams to lower money collection costs, increase efficiency, and enhance revenues.MedEvolve collaborates with tens of thousands of physicians and 50+ provider organizations nationwide, who in 2022, submitted $3.8B worth of claims with their assistance. They have over 90 employees, and their annual revenues are close to $20M.Matt has over 24 years of management consulting experience in the healthcare sector and is very skilled in the evaluation, design, and execution of process improvement programs and the development of new technologies that can be applied across the entire revenue cycle.He spent most of his early career assisting health businesses of all sizes in aligning people, processes, and technology as a revenue cycle consultant with Stockamp/Huron, PwC, and Deloitte.Matt also founded and served as the CEO of Interpoint Partners, a provider of business intelligence solutions, which he sold to Streamline Health Solutions in 2011. He remained in the company after he sold it as the Chief Strategist of Revenue Cycle and later as the Senior Vice President of Solutions Strategy until 2014.Before taking a full-time position at MedEvolve, he managed worldwide sales for NantHealth and offered consulting services to healthcare technology and service companies around the country.
Quick recap
Summary
Matt Seefeld's Journey and My Life Link App
Matt Seefeld, a former Deloitte consultant turned healthcare software entrepreneur and recovering alcoholic, discussed his personal and professional journey with Michael. Matt shared how his experiences with addiction and recovery inspired him to create a free app called My Life Link, connecting people struggling with various addictions to a supportive digital community. Michael agreed to promote the app and show notes on his platform to help those in need. They also touched upon the skills and challenges required in entrepreneurship and leadership.
Concerns Over Healthcare Challenges and Transformation
Michael, who has a long-term experience in healthcare administration, expressed his concerns about the challenges and reluctance in the healthcare industry to make necessary adjustments and take risks. He highlighted the increasing older population's need for more healthcare providers, yet many are closing their practices. Matt furthered these concerns, pointing out the rising costs of delivering care, the apathy in the system, and the lack of transparency in payment and administrative processes. He emphasized the urgent need for a comprehensive understanding of the business side of healthcare, likening it to Henry Ford's early 1900s revolution in the automotive industry.
Transforming Healthcare Revenue Cycle Management
Matt emphasized the need for a significant transformation in the healthcare industry, particularly in revenue cycle management. He identified the issue as one of high turnover, low wages, and a lack of motivation due to the high number of touches required to get payment for services. He suggested reducing touches and using non-emotional objective data to hold people accountable for their work. He also pointed out the problem of select patients in certain communities, which is a result of the high cost of healthcare services. Matt proposed that AI and machine learning technologies could help transform the industry, but only after identifying the areas where human involvement is crucial. Finally, he stressed the importance of helping providers drive margins and retain their independence to ensure access to quality healthcare services.
Employee Clarity, Ownership, and Attitude
Matt and Michael emphasized the importance of employees understanding their roles and the company

Mosongo Moukwa is a seasoned executive and consultant who has dedicated his career to helping companies thrive by commercializing new technologies, diversifying their product offerings, and entering new markets.
Across thirty-plus years in leadership, Mosongo has applied his unique talent for identifying leadership gaps and developing the talent andculture necessary for success. He helps solve important innovation challenges that hold organizations back by unleashing the collective creativity of their people.
As a thought leader in leadership development and organizational change, Mosongo has shared his insights such as leadership demystified with Human Capital, and panel discussions on neuroscience, project management, and business moderated by Wanda Curlee of American Public University. His articles have appeared in Business Today, The Journal of Creative Behavior, Crain’s Cleveland Business, and R&D Innovator, and he is a regular contributor to Business Standard.
Mosongo serves as the President at Hathaway Advanced Materials and has held leadership positions in R & D and operations at some of the world’s most respected brands, including vice president, global technology at SC Johnson; vice president, global technology at Reichhold; vice president, technology at Asian Paints; director of technology at Avient (formerly PolyOne); and chief, global R & D at PCBL (formerly Phillips Carbon Black Ltd.).
Connect With Mosongo: 
LinkedIn:  https://www.linkedin.com/in/mosongomoukwa/
Book:  https://amzn.to/493kFLp