Design Voices Elevated Marzia Aricò

Welcome to the final episode of Design Voices Elevated for Season 1. For this final episode, I went to Amsterdam to meet Birgit Geiberger, Global Head of Product UX Design - Domain Ventures & Services at IKEA. Birgit and I met at her home, where she showed me her art and experiments with her garden.
We talked about her career choices, pivotal moments and learnings. We explored what it takes to be a good leader and how to maintain a sense of purpose within corporate life. Birgit holds a robust set of values that have guided her choices and a strong dedication to the community. Her stories are truly inspirational for both leaders and practitioners.
Season 2 will be available in summer 2024. In the meantime, follow my work at DesignMavericks.Substack.com


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This is episode 9 of season 1 of Design Voices Elevated. For this episode, I travelled to London to meet Alessandra Canella, Head of UX at Cazoo. Alessandra tells us about her journey into design and leadership, the times she struggled and when she changed her mind about wanting to be a manager. We talked about the difference between a manager and a leader and explored the current status of the design market.
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Hanne is the Development Director at the Design Innovation Group, a design studio specialised in tackling social challenges. In this interview, we talk about Hanne's shift towards designing for purpose that brought her to work on tackling big hairy challenges such as creating more inclusive cities or ways to lower access to care. We talk about design as a way to create something that didn’t exist before, as well as the role of the leader to create the right conditions to get there.
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A Design Leader like no other! Alberta is a powerhouse of imagination and determination. In this interview, we explored how Alberta made a case for design in a large Telco, the business case she wrote and the numbers she pulled to make her case. We also discussed some of the pivotal moments in her career and the learnings she treasures from those experiences. Join the Design Mavericks community on Substack to learn about growing organisational change by design.



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In this week’s episode of Design Voices Elevated, I interviewed Emma Sandberg, Design Director at Philips. Emma heads the CMF Standards & Brand Licensing design team that guides stakeholders and partners to deliver product, digital, and packaging experiences for the Philips Brand. She has almost 20 years of experience leading Design Teams between Europe and Asia and a wealth of knowledge in making design effective in organisations. We talked about how to become a leader by building on your individual unique values, making a case for design, and the importance of translating what design has to bring to the table into a language stakeholders can understand.
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I’m very glad to share a new episode of Design Voices Elevated featuring Sabari Majumdar. Sabari is originally from India and has been living in London for over a decade. She is a design leader with mixed experience in consulting and in-house, today at Booking.
Together we discussed how to deal with difficult stakeholders, how to make change happen in an organisation while adhering to your own personal values and passions, and most importantly how to be a good leader independently from your job title or seniority.
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