Empowering Branch Staff to Engage Consumers Branch Evolution

As more consumers turn to digital channels for simple transactions, the in-person experiences that bring accountholders into the branch become more important. The key to helping those experiences turn into long-term relationships? Your branch employees. We speak with Heidi Laviero, client solutions consultant, about the evolving and expanding role of branch employees into branch “all stars” with skills in advising, cross-selling and championing technology.
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