GDPR Proof Attribution. Is Online Media Mix Modeling the Answer‪?‬ Life after GDPR

Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. 
You can follow Petri on LinkedIn or check out his company website.
Make sure you follow the show:

Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedInSubscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!
-Rick Dronkers

https://lifeaftergdpr.eu/episode-020/