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Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools.

We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-preserving technology like ITP and ATT and legislation like the GDPR and CCPA.

Life after GDPR is hosted by Rick Dronkers and produced by Peter Šutarík from Data to Value B.V. ( https://datatovalue.nl )

Life after GDPR Rick Dronkers

    • Zaken en persoonlijke financiën
    • 5,0 • 2 beoordelingen

Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools.

We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-preserving technology like ITP and ATT and legislation like the GDPR and CCPA.

Life after GDPR is hosted by Rick Dronkers and produced by Peter Šutarík from Data to Value B.V. ( https://datatovalue.nl )

    Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

    Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

    Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau
    In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online.
    If you don’t already, you should https://www.linkedin.com/in/timo-dechau/ (follow Timo on his LinkedIn), check out https://www.deepskydata.com/ (his website). Also, if you’re interested you should check out Timo’shttps://www.deepskydata.com/go/how_to_create_a_good_tracking_plan ( free course showcasing how to build a tracking plan).
    In this episode we discuss:
    The importance, value and requirement of documenting your data implementation
    How data implementations have changed over the last few years
    The questions to ask yourself when you’re deciding upon a new tool
    How to change Marketing Analytics to something that yields results and is privacy friendly
    How we can make server-side implementations more privacy friendly
    And much more.

    Some of the resources mentioned in this podcast:
    https://www.elbwalker.com/ (ElbWalker)
    https://www.deepskydata.com/go/how_to_create_a_good_tracking_plan (Timo’s course on how to create a tracking plan)
    https://posthog.com/ (Posthog Analytics)
    https://snowplow.io/ (Snowplow Analytics)

    Make sure you follow the show:
    Follow https://twitter.com/lifeaftergdpr (LifeAfterGDPR on Twitter) and on https://www.linkedin.com/company/life-after-gdpr (LinkedIn)
    Follow the host Rick Dronkers on https://twitter.com/rickdronkers (Twitter) and https://linkedin.com/in/rickdronkers (LinkedIn).
    Subscribe to the show on https://podcasts.apple.com/nl/podcast/life-after-gdpr/id1613498224 (Apple Podcast) or https://open.spotify.com/show/0FeV6gdbC9UqZ2JaSJ7o4f (Spotify) or wherever you listen to podcasts by searching for "Life after GDPR"
    If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu/ (lifeaftergdpr.eu) website



    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.


    Talk to you next week!
    -Rick Dronkers


    Full transcript available on our website.
    https://lifeaftergdpr.eu/episode-013/

    • 58 min.
    Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

    Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

    Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky
    Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.
    This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.
    If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout.
    In this episode we discuss among other things:
    How HelloFresh has implemented Server-Side Tag Manager over the last couple of years
    How they handle privacy and marketing consent, making SS-GTM an essential piece of software
    The challenges they run into, trying to be compliant with local laws working across the globe
    And much more

    You can follow our guest on:
    Follow Alejandro on https://www.linkedin.com/in/alejandrozielinskyg/ (LinkedIn)
    Follow Alejandro on https://twitter.com/ZordnajelA (Twitter)

    Make sure you follow the show:
    Follow https://twitter.com/lifeaftergdpr (LifeAfterGDPR on Twitter) and on https://www.linkedin.com/company/life-after-gdpr (LinkedIn)
    Follow the host Rick Dronkers on https://twitter.com/rickdronkers (Twitter) and https://linkedin.com/in/rickdronkers (LinkedIn).
    Subscribe to the show on https://podcasts.apple.com/nl/podcast/life-after-gdpr/id1613498224 (Apple Podcast) or https://open.spotify.com/show/0FeV6gdbC9UqZ2JaSJ7o4f (Spotify) or wherever you listen to podcasts by searching for "Life after GDPR"
    If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu/ (lifeaftergdpr.eu) website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
    Talk to you next week!
    -Rick Dronkers
    Full transcript available on our webpage.
    https://lifeaftergdpr.eu/episode-012/

    • 51 min.
    The Impact of Privacy Technology on Publishers with Paul Bannister

    The Impact of Privacy Technology on Publishers with Paul Bannister

    Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister
    In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model.
    In this episode we discuss among other things:
    Why privacy tends to benefit large companies like Google and Apple
    The effects of ITP and ATT on (Smaller) Publishers
    The challenges ahead for measuring advertising performance

    You can follow our guest on:
    Follow Paul on https://www.linkedin.com/in/pauljbannister/ (LinkedIn)
    Follow Paul on Twitter https://twitter.com/pbannist (@pbannist)

    Make sure you follow the show:
    Follow https://twitter.com/lifeaftergdpr (LifeAfterGDPR on Twitter) and on https://www.linkedin.com/company/life-after-gdpr (LinkedIn)
    Follow the host Rick Dronkers on https://twitter.com/rickdronkers (Twitter) and https://linkedin.com/in/rickdronkers (LinkedIn).
    Subscribe to the show on https://podcasts.apple.com/nl/podcast/life-after-gdpr/id1613498224 (Apple Podcast) or https://open.spotify.com/show/0FeV6gdbC9UqZ2JaSJ7o4f (Spotify) or wherever you listen to podcasts by searching for "Life after GDPR"
    If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu/ (lifeaftergdpr.eu) website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
    Talk to you next week!
    -Rick Dronkers

    • 1 u. 7 min.
    Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

    Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

    Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage
    In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.
    This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.
    If you want to learn more please go to https://digitalanalyticssummit.nl/ (https://digitalanalyticssummit.nl/) and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout.
    In this episode we discuss:
    How Adyen has structured it’s data team within the organization
    The challenges of facilitating data to all stakeholders within a organization like Adyen
    What tools Adyen uses to enable people to make the most of the available data
    What type of protections are in place in order to prohibit people from accessing data they should not
    And much more

    You can follow our guest on:
    Follow Melody on https://www.linkedin.com/in/melodybarlage/ (LinkedIn)
    Follow Melody on Twitter https://twitter.com/MelodyBarlage (@MelodyBarlage)

    Make sure you follow the show:
    Follow https://twitter.com/lifeaftergdpr (LifeAfterGDPR on Twitter) and on https://www.linkedin.com/company/life-after-gdpr (LinkedIn)
    Follow the host Rick Dronkers on https://twitter.com/rickdronkers (Twitter) and https://linkedin.com/in/rickdronkers (LinkedIn).
    Subscribe to the show on https://podcasts.apple.com/nl/podcast/life-after-gdpr/id1613498224 (Apple Podcast) or https://open.spotify.com/show/0FeV6gdbC9UqZ2JaSJ7o4f (Spotify) or wherever you listen to podcasts by searching for "Life after GDPR"
    If you’d rather get notified by email, subscribe for updates via the https://lifeaftergdpr.eu/ (lifeaftergdpr.eu) website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.
    Talk to you next week!
    -Rick Dronkers
    Full transcript available on our webpage:
    https://lifeaftergdpr.eu/episode-010/

    • 40 min.
    A Philosophical take on Personal Data with Hannes Kuhl

    A Philosophical take on Personal Data with Hannes Kuhl

    Life after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl
    In this episode I'm joined by https://www.linkedin.com/in/hannes-kuhl-4a10a811b/ (Hannes Kuhl), a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics.
    It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy!
    As of this episode, we will be releasing again on a weekly schedule. And in addition to that, we'll also release all new videos with a YouTube version included! Head over to our https://youtube.com/lifeaftergdpr (YouTube channel) if you prefer video over audio.
    Full transcript available on our https://lifeaftergdpr.eu/episode-009/ (webpage).
    https://lifeaftergdpr.eu/episode-009/

    • 1 u. 3 min.
    Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden

    Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden

    Life after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden
    In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more!
    This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022
    The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ (https://www.youtube.com/watch?v=xuKFOGEN4WQ)
    Attendees:
    Niels Reijmer (https://thedatastory.nl/ (The Data Story)) (https://www.linkedin.com/in/nielsreijmer/ (LinkedIn))
    Christophe Bogaert (https://tasman.ai/ (Tasman Analytics)) (https://www.linkedin.com/in/bogaertchristophe/ (LinkedIn))
    Glenn Vanderlinden (https://www.human37.com/ (Human37)) (https://www.linkedin.com/in/glennvanderlinden/ (LinkedIn))
    Rick Dronkers (host)

    Life after GDPR is a Podcast about Digital Marketing and Data Privacy hosted by Rick Dronkers and powered by Marketing Data Consultancy Data to Value.
    Make sure you follow the show:
    https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbjlaczN6WDVsSlFWSnRrQzdTOTRBR015WXFyZ3xBQ3Jtc0tsOGVISDAwNmJxYXdNakhSN0IwSkZCSHJGRjhEenIyM3owV3JoUFhUZDh5cEZGb0xvZWxfcFZrZkN4dWZoLVI5djRGb2NwRGExbjMzWTBrbFl2UVllN1ZLMzI3Q0RlU2JkLU5tX1EwMS1nX2twY0dlOAandq=https%3A%2F%2Ftwitter.com%2Flifeaftergdprandv=xuKFOGEN4WQ (https://twitter.com/lifeaftergdpr)
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    Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR". If you’d rather get notified by email, subscribe for updates via the https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbEtINmpST0ZwM0dERTdlMzJWWF9PTm51aE9TQXxBQ3Jtc0treWlVU0k3ZThsVVMwMHozYTJid1VncnAwZHNzYktpazkyekc5dFFKWDlnQnhuem5maVR3QlpCbXhLTjJFRzFaZG9uNVljMGxQV1NpYkQ5UXBETEppQnVnME1GZi1NMUtjZ3hFMXV1V29USGtDQXBaUQandq=https%3A%2F%2Flifeaftergdpr.eu%2Fandv=xuKFOGEN4WQ (https://lifeaftergdpr.eu) website


    © Copyright 2022 - Life after GDPR is a brand of Data to Value B.V.
    https://lifeaftergdpr.eu/episode-008/

    • 24 min.

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