22 afleveringen

Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools.

We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-preserving technology like ITP and ATT and legislation like the GDPR and CCPA.

Life after GDPR is hosted by Rick Dronkers and produced by Peter Šutarík from Data to Value B.V. ( https://datatovalue.nl )

Life after GDPR Rick Dronkers

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Life after GDPR ( https://lifeaftergdpr.eu ) is a Podcast about Digital Marketing and Data Privacy. We'll be interviewing privacy professionals, marketing practitioners, and software developers to discover how to navigate the paradigm shift ahead of us when it comes to user data within our marketing tools.

We'll dive into digital marketing areas like Digital Analytics, Tag Management, Digital Advertising, Conversion Rate Optimization, and Email Marketing all through the lens of privacy-preserving technology like ITP and ATT and legislation like the GDPR and CCPA.

Life after GDPR is hosted by Rick Dronkers and produced by Peter Šutarík from Data to Value B.V. ( https://datatovalue.nl )

    GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

    GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

    Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
    In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. 
    You can follow Petri on LinkedIn or check out his company website.
    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedInSubscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!
    -Rick Dronkers

    https://lifeaftergdpr.eu/episode-020/

    • 38 min.
    The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

    The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

    Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij
    In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. 
    You can follow Lisette on LinkedIn or have a look at her company Privacy Verified.
    Make sure you follow the show:
    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedInSubscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    https://lifeaftergdpr.eu/episode-019/

    • 49 min.
    US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

    US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

    Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood
    Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. 
    Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.
    Links mentioned in the podcast:

    Cory’s first Life after GDPR episodeCory’s blog post about Global Privacy ControlCory’s blog post about the upcoming Colorado Privacy RegulationCory’s blog post about the Sephora caseApple’s SKAdNetwork developer docsGreat podcast about SKAdNetwork 4.0 by Mobile Dev Memo

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!
    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-018/

    • 57 min.
    Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers

    Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers

    Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers
    This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V.
    The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what should change in the future, what our clients should change and how to approach that.
    Make sure you follow Janus Visser on LinkedIn and Twan Lammers on LinkedIn.

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!
    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-017/

    • 27 min.
    GA4 in the EU with Romar Van Der Leij and Emma Gordon

    GA4 in the EU with Romar Van Der Leij and Emma Gordon

    Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon
    This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective.
    Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter. 
    Some of the resources mentioned in this podcast:
    Race After Technology (Book) by Ruha Benjamin
    Make sure you follow the show:
    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!
    -Rick Dronkers

    Full transcription available on our website.
    https://lifeaftergdpr.eu/episode-016/

    • 34 min.
    Taking Data Collection & Data Privacy Seriously, with Snowplow

    Taking Data Collection & Data Privacy Seriously, with Snowplow

    Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow
    In this episode, I interview Jordan Peck from Snowplow.
    Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in MeasureSlack. 
    In this episode we discuss:
    What Snowplow isWhat specific parts of snowplow are relevant from a data privacy perspectiveWhat configuration options there are What and Who you need to get started with SnowplowAnd much more

    Some of the resources mentioned in this podcast:

    Anonymous/cookieless tracking with SnowplowPII Pseudonymization with Snowplow IP Anonymization with SnowplowSnowplow Blogpost: Need to replace Google Analytics?

    Make sure you follow the show:

    Follow LifeAfterGDPR on Twitter and on LinkedInFollow the host Rick Dronkers on Twitter & LinkedIn.Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

    If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

    Talk to you next week!
    -Rick Dronkers

    Full transcription available on our website.

    https://lifeaftergdpr.eu/episode-15/

    • 1 u. 5 min.

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