Mindset and Method Jenni Donato

Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode...
...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way.
We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right.
Because if you try to speak to everyone with your messaging, you normally end up speaking to no one.
We then chat about how you can nail who you can help and how you get it right and Katie takes us through a process to 
Nail who your offer is for and get to the bottom of what their problem is - and how you can solve it - and why it's so important not just to rely on what's in your head. Go out and chat with your ideal client and do some simple market research to understand this at a deeper level. How you keep your marketing/market research simple and move with the times while staying true to what you love to do and how you love to show up. How you get the right balance with your content and marketing to get the right people buying your thing. To connect with Katie, you can find her at OrangeSheep Research on social right here https://www.facebook.com/9orangesheep
You can also find out more about Altitude, our Immersive Coaching Experience for female business owners ready to simplify their business and make it more profitable, easy-to-run and fun right here https://www.jennidonato.com/altitude/ 

Many business owners struggle to get social media working for them. The focus is too often on just the content, but there might be something you're missing that will make things a lot easier and allow you to get a more consistent and predictable lead flow to sales.
In this week's podcast episode, I cover…

- the potential social media marketing has right now for business

- the difference between the marketing element and the social media element - and how to balance the two

- the 5 different content types you should be posting

- and how to pull it all together to make social media marketing work for you and your business

If you know there’s something that’s not quite working for you with what you’re doing on social, but can't quite figure out what it is, you can book a quick 15-minute call to see if I can help you find the weak point by clicking here - https://www.jennidonato.com/bullet/

So many women in business struggle to show up with confidence and authenticity online. So today on our Business Backstage Series, I've asked another of my Supporting Coaches on my Immersive Coaching Experience Altitude to join me to chat about why we suffer and what we can do about it.
Cat Googe is an Empowerment Coach and Joy Queen. She can often be found sharing Laughter Yoga on festival stages, online, in schools and in front of large audiences, so is perfect for today's topic of showing up authentically and with confidence. 
In this episode, we chat about...
why female entrepreneurs often struggle to show up with confidence online how we find who we really are as business owners and build our brand in alignment with our vision and with excitement and passion and how we build consistency in our online marketing to start to showcase what we do with ease Cat also shares her biggest tips on how to tap into your online confidence to grow your business in a way that you're going to enjoy, now and in the future.
To follow and find out more about Cat, click here

Today on the Business Backstage Series - where I chat 'behind the scenes' with our amazing Altitude Business Growth Experts - I welcome Dr. Jemma, an Empowerment Coach and Mentor and we chat about how you can create a business that feels good and works for you and your buyers.
On this week's episode, we cover...
✅ What is Empowerment and why do so many women in business struggle to feel empowered when running their own business.
✅ What difference it makes if you run your business from an empowered energy. Including a boost in confidence, how you present yourself and ultimately what results you get from your business.
✅ How to get to an empowered state and how to transition your business into one that you love and that works for you.
To connect with Jemma, you can find her on Instagram at www.instagram.com/_dr.jemma/

One of the things in business that is the most crucial, but people often find the hardest, is designing in consistency and predictability - both in terms of workload and income.
In this episode, I cover why it seems so hard to build this into your business and the three things that will help you achieve it, including...
✅ Streamlining what you deliver to make sure you have an offer that sells - that also gives maximum value but is not linked to your time.
✅ Designing the right sales and marketing strategy for you so you can build consistency into your lead generation process and turn your warmest leads into sales every single month.
✅ Knowing your numbers so you can build predictability into your business. So you can take the holidays off with your kids and know where your next sale is coming from and how you're going to continue to deliver top quality, even when you don't want to be working.
And if you'd like to book a Business Bullet Call with me, you can find out more right here www.jennidonato.com/bullet/

If your business isn't working for you - and you're not loving it the way you thought you would - chances are there's one thing you haven't considered that might make a whole load of difference...
...and that is whether you're actually selling the right thing?
Today on the Business Backstage series - where I chat 'behind the scenes' to our amazing Altitude Business Growth Experts - I welcome Hils Crisp, The Business Alchemiste to chat about that very topic.
First, we chat about why you might not be getting the results you want from your business and help uncover if it might be the way your offer is structured, priced or marketed.
We also cover what happens if you get your offer or marketing wrong and the cycle you can go down with self-sabotage and a crisis of confidence if your offer doesn't sell the way you were expecting. Often this results in crafting something cheaper or more affordable for your audience, which also means you're watering down your value and might actually result in it being HARDER to sell.
We then look at how to craft your offer, and Hils' own 'Offer Creation' process, including your ideal client's problems, how important it is to do your marketing research and how a great offer is tried and tested, and then constantly improved before it becomes a great offer for you AND your audience.
To apply for a free strategy call, where we will pair you with one of our Business Growth Experts for some free coaching, visit www.jennidonato.com/altitude-strategy-call/