Particular Anastasia Vorotnikova

What if you had the power to shape not just your brand's narrative, but also your personal relationships using nothing but the power of storytelling? Imagine having a clear and powerful methodology that helps you break down your brand's narrative, or your own life story, into five distinct steps - the origin, empathy, purpose, product, and vision stories. Buckle up as we navigate these waters with Amanda Baker, a seasoned story strategist, creative entrepreneur, and the brilliant mind behind the 5 Stories Methodology.
In this insightful discussion, we delve deeper into Amanda's unique method that has revolutionised how we view brand narratives. She shares fascinating insights on how to define and understand your target audience, the power of authenticity in business and purpose statements, and the need for honesty even when it leads to tough client conversations. More excitingly, Amanda also shows us how this methodology is not only limited to businesses but opens a world of possibilities for personal relationships as well as artistic endeavours.
(0:00:00) - Introduction to 5 Stories Methodology
(0:07:10) - The Importance of Telling Your Story
(0:12:25) - Discovering Origin, Empathy, and Purpose
(0:23:09) - Understanding Target Audience and Business Purpose
(0:31:44) - Authenticity and Purpose in Business
(0:40:51) - Applying Methodology to Relationships and Art
(0:53:19) - Embracing Vulnerability in Sharing Our Stories
(1:03:04) - Pregnancy and Fear for TED Talk
(1:14:36) - Entrepreneurship Challenges and Maternity Leave
(1:31:03) - The Importance of Having Supportive People
Our SubStack newsletter: https://particularpodcast.substack.com
Links:
Amanda Baker
5 Stories
Amanda’s TED Talk
Podcast:
Instagram
References:
Book - Honey, Baby, Mine
Series - Gossip Girl
Brand - Hertility
Email us your stories and insights: hello@particularcreatives.co.uk

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Are you curious about the intersection of art and business, and how to maintain your creative spark in a corporate role? Our guest, Diana Costantini, the Head of Creative at the Australian Broadcasting Corporation (ABC), offers compelling insights into merging creativity with corporate responsibilities.
Despite leaving school at 15 and growing up in a small town with limited creative outlets, Diana shares her journey into the creative field, her passion for media, branding and campaign work, and how she carved out space for her own artistry in a corporate world.
Throughout the episode, we unpack the delicate dance of balancing personal creativity and the demands of a commercial environment. Diana shares how she used the lockdown as an opportunity to expand her art forms, from collage work to ceramics and painting. She also talks about the importance of getting feedback from the market and balancing her creative pursuits with other responsibilities.
Plus, you'll hear about the value she places on setting aside time for personal creativity, both for herself and her team at ABC. Finally, we delve into the success of ABC's creative campaigns, such as the award-winning ABC 90th campaign which Diana led. She opens up about the challenges of transitioning to digital audience navigation and producing work within budget constraints. You won't want to miss her insights on how she handled the shift to digital, defended bold concepts, and found creative fulfilment within her work. Listen in, get inspired, and discover how you too can foster creativity within your own work and beyond.  Diana’s artworks can be seen on Instagram https://www.instagram.com/loveartaus/
(0:00:00) - Creativity in Corporate Role
(0:14:58) - Balancing Art and Business
(0:22:01) - Balancing Work and Creative Passion
(0:29:14) - Encouraging Creativity and Finding Fulfilment
(0:38:50) - Australian Broadcasting Corporation's Creative Campaigns
(0:46:34) - Transition to a Digital Audience Navigation
(0:59:48) - Creative Campaign
Our SubStack newsletter: https://particularpodcast.substack.com
Links:
Diana Costantini
ABC Made
Podcast:
Instagram
References:
ABC - Yours for 90 years
ABC - iview Puppets
Book - How to Be an Artist by Jerry Saltz 
Series - The Andy Warhol Diaries 
Campaign - FitChix
Email us your stories and insights: hello@particularcreatives.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder how creativity thrives in the data-driven world of Direct to Consumer (D2C) e-commerce? Well, we sat down with Ben, founder and creative director of Eleven, a trailblazing e-commerce agency, to address just that. Ben illuminates the workings of D2C and the remarkable role creativity plays in fuelling results. He points out techniques to bolster conversions and lead generation and guides us through the nuances of Shopify — an essential platform for online selling and drop shipping.
Unsurprisingly, data is a prominent thread throughout this conversation. Ben brings to light how the e-commerce industry is becoming more data-dependent, and how to navigate this shift without stifling creativity.
As we near the tail end of our conversation, Ben offers his thoughts on the future of creativity and tech. He paints an optimistic picture of artificial intelligence, stating that AI can't quite reach the creative recesses of our minds. He also highlights the importance of customer retention strategies and the potency of email marketing in today's digital landscape. So, whether you're a creative enthusiast, a budding entrepreneur, or a digital marketing professional, this episode holds a treasure trove of insights. Tune in and explore the captivating blend of creativity and e-commerce with us!
Our SubStack newsletter: https://particularpodcast.substack.com
Links:
Ben Burgess
Eleven
Podcast:
Instagram
References:
Silo
Stand Out or Die
Agencynomics
Email us your stories and insights: hello@particularcreatives.co.uk

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In this episode of Particular, we sit down with Nick Howard, a creative at Wieden+Kennedy, to discuss the creative block and how to overcome it. Our conversation covers a range of subjects, including the challenges of comparison culture and the importance of maintaining perspective.
Nick shares his experiences and insights into the creative process, offering advice and guidance to listeners who may be struggling with their own creative endeavours. He emphasises the importance of taking risks, learning from failure, and the value of collaboration and building strong relationships with clients.
We hope you enjoy this episode and find the tips from our guest useful. Here's to overcoming creative blocks!
Links:
Nick Howard
Nick’s Portfolio
Podcast:
Instagram
References:
Clash from the Past
Levi’s Campaign
My New Human
Email us your stories and insights: in.particular.about.podcast@gmail.com

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Join us for a new episode of Particular as we sit down with Mike Tinnion, the Head of Creative at Krispy Kreme UK & IRE, for an enlightening discussion. In this episode, we delve into the journey of realising your passion for creativity and how it can lead to becoming a leader in a creative team. Mike shares his personal experiences and offers valuable insights on the transformational process. We also explore the intricacies of organising the creative process and the strategies employed by Mike to nurture innovation and maximise productivity within his team. Get ready for an inspiring conversation that will motivate you to embrace your creative aspirations and unlock your leadership potential!
Links:
Mike Tinnion
Krispy Kreme
Podcast:
Instagram
Email us your stories and insights: in.particular.about.podcast@gmail.com

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On this episode of Particular, we are joined by Rasmus Smith Bech, the Executive Creative Director at BBC Creative, to explore the impact of AI on creativity and content creation. As a creative leader in the industry, Rasmus shares his experiences and insights on how AI is changing the creative process and pushing the boundaries of what's possible.
He also discusses recent projects that BBC has undertaken and how they fit into the modern-day agenda. If you're interested in exploring the world of creativity and innovation and learning more about the ways in which AI is changing the creative process, then this episode is not to be missed. Tune in, sit back, and get ready to be inspired!
Links:
BBC Creative
Rasmus Smith Bech
Podcast:
Instagram
Please email us your stories and insights: in.particular.about.podcast@gmail.com

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