25 min.

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports Youth Trends

    • Marketing

This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing.

For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/

This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing.

For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/

25 min.

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