This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing.
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Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/