Impact at Scale Hosted by Zal Dastur and Produced by Michael Waitze Media

Impact at Scale interviews Mairu Gupta, the CEO and founder of Antkind Collective. Antkind is a digital marketing & growth-hacking company focused on climate startups and conscious brands.

In this conversation, we discuss the importance of narratives and marketing strategies for sustainability companies. Mairu shares the genesis of Antkind and its unique approach as a mix of an agency and an accelerator. He also highlights some exciting projects with clients, such as Pyse.

Mairu emphasizes the need for sustainability and climate companies to build a narrative and brand, as well as focus on business development. He provides practical tips for companies to develop their brand and engage with consumers.

Some Topics Mairu Covered


Need for Narrative in Advertising
Unique Approach of AntKind Collective
Building a Marketing Strategy
Practical Tips for Building a Brand

Other Titles We Considered


The recipe for creating a movement
60% of consumers consider sustainability important in brands

In our final installment of speaking to companies in the APAC Cleantech 25, Impact at Scale sat down with Tulika Raj, CEO and co-founder of SunGreenH2. SunGreenH2 is transforming green hydrogen with proprietary technology to produce high-performance, low-cost electrolyzers components using advanced nanostructured materials.



Tulika delves into the crucial role of electrolyzers in creating green hydrogen, a versatile resource that finds application in many industries. From ammonia production to petrochemical refining and chemicals production, hydrogen is a key player. She also explores the potential of hydrogen in the automotive sector, underlining the necessity of a diverse range of renewable energy solutions to achieve net zero emissions. Tulika sheds light on the advantages of Singapore as an innovation hub and the challenges the electrolyzer industry is grappling with. She underscores the significance of regulation and localization of manufacturing in driving the widespread adoption of electrolyzers.



Some Of The Topics Tulika Covered


Use cases for Hydrogen
Potential of Hydrogen in the Automotive Industry
Leapfrogging Technology in Remote Areas
Increasing Adoption of Electrolyzers in Industry



Other Titles We Considered


Opportunity for an energy leapfrog
Supercharging electrolyzers so more hydrogen can be made
Hydrogen has more energy content per unit compared with anything

This week, I am releasing The Impact at Scale Podcast with Zal Dastur early because I wanted this episode with Richard Youngman, CEO of Cleantech Group, to be out before the CleanTech Asia Forum taking place this week in Singapore.



In our conversation, Richard and I discuss his organization's role in supporting global Cleantech innovation. They provide research, data, and consulting services to help corporates, investors, and the public sector engage with startups addressing climate and environmental challenges.



Richard explains that the Cleantech industry has evolved significantly over the years, with a broader range of companies now focused on diverse areas such as alternative proteins, green steel, carbon capture, and more. He emphasizes the importance of both mitigation and adaptation in addressing climate change and optimistically highlights the economic opportunities that come with transitioning to a sustainable industrial system. He hopes the Cleantech Forum Asia event in Singapore will continue to catalyze regional collaboration and innovation.



Some of the topics Richard covered


Role of VCs in the Cleantech Industry
Importance of Government and Corporate Action
Rise of entrepurnism
Adaptation vs mitigation



Other Titles We Considered


Money follows money
We need to get in a different mode
Everybody can contribute
The benefits that can accrue from this are massive.
Everybody who gets involved is always surprised at how collaborative it is

Impact at Scale had an engaging conversation with Charlie McGill, the CEO of ElectraLith, a company specializing in sustainable lithium extraction. ElectraLith's membrane technology offers a cleaner and more cost-efficient method of lithium extraction, reducing the environmental footprint. This is vitally important as the demand for lithium is expected to grow significantly in the coming years, driven by the transition to electric vehicles and renewable energy storage.



We discuss the challenges of current lithium extraction methods and the need for more environmentally friendly solutions. Charlie explains the unique membrane technology developed by ElectraLith and its potential to revolutionize the lithium extraction process. They also explore the growing demand for lithium and its applications in batteries. The conversation delves into the process of productizing academic ideas and the importance of embracing failure and experimentation in startup culture.



ElectraLith's groundbreaking work has earned them a spot in the prestigious 2024 APAC Cleantech 25 List. They are set to participate in the CleanTech Forum Asia, a significant event in Singapore scheduled for the 7th and 8th of May 2024.



Some of the Topics Charlie Covered


Membrane Technology and Lithium Extraction
Importance of Sustainable Lithium Extraction
Challenges of Productizing Academic Ideas
Embracing Failure and Experimentation



Other Titles We Considered


Just because you have a solution does not mean there is a problem
Teaching academics that it's okay to fail.
If we don't push hard enough, we won't know when we've pushed too far.

Impact at Scale had the privilege of speaking with the remarkable Sharona Shnayder, founder of Tuesdays for Trash and recipient of the National Geographic Young Explorer Award. Sharona shared her inspiring journey and the remarkable expansion of her grassroots environmental movement.



Tuesdays for Trash, born out of the COVID-19 lockdowns, became a beacon of hope for Sharona and her friend to make a difference in the world. What began as a local initiative swiftly transformed into a global force, spanning an impressive 40 countries.



Sharona's narrative is a testament to the belief that each of us holds the power to address environmental challenges. She candidly shares the obstacles and victories she's encountered in her activism, underscoring the urgent need for policy shifts and educational campaigns to effectively manage waste.





Some of the topics Sharona covered


Starting Tuesdays for Trash
Manifesting the Movement
Using Social Media to Spread Awareness
Unexpected Growth and Becoming a Movement
Some Incredible Moments



Other Titles We Considered


How to start a movement
It's an act of respect
We're making it seen and visible so people don't feel like they're alone in this fight
It's so simple and easy it makes it accessible to anyone

This episode of Impact at Scale features Hannah Jones, CEO of The Earthshot Prize, fresh off the heels of the recent awards ceremony in Singapore. Founded by Prince William, the Earthshot Prize draws inspiration from President John F. Kennedy's moonshot challenge, aiming to tackle seemingly impossible environmental goals within a decade.

Hannah's conviction and passion during the conversation is infectious, and you can feel her enthusiasm for what the future holds and how we will get there.



Our discussion with Hannah shed light on the Earthshot Prize's global impact, instilling a sense of hope for a sustainable future. Hannah's extensive experience at Nike, where she championed sustainability and innovation, prepared her well for her current role as CEO of Earthshot.



We explored the prize's function as a platform for a worldwide movement of optimism and action on sustainability, the meticulous search and selection process that uncovers countless potential solutions, and her aspiration to create a World Cup moment for environmental solutions, sparking global action. We even talk about what it is like to work with Prince William and his passion for the prize.





Some of the topics Hannah covered


Earthshot Prize's Mission
Search and Selection Process
Journey to the Earthshot Prize
Social Tipping Points
Green Growth in Singapore:



Other Titles We Considered


We have to turn anger into action and a sense of agency.
We are the Google search engine for all environmental solutions."
Climate change is going to make COVID look easy.
It always seems hard until it isn't