EP 103 - Mairu Gupta - CEO and Founder Antkind Collective - Climate Needs New Narratives

Impact at Scale interviews Mairu Gupta, the CEO and founder of Antkind Collective. Antkind is a digital marketing & growth-hacking company focused on climate startups and conscious brands.

In this conversation, we discuss the importance of narratives and marketing strategies for sustainability companies. Mairu shares the genesis of Antkind and its unique approach as a mix of an agency and an accelerator. He also highlights some exciting projects with clients, such as Pyse.

Mairu emphasizes the need for sustainability and climate companies to build a narrative and brand, as well as focus on business development. He provides practical tips for companies to develop their brand and engage with consumers.

Some Topics Mairu Covered

• Need for Narrative in Advertising
• Unique Approach of AntKind Collective
• Building a Marketing Strategy
• Practical Tips for Building a Brand

Other Titles We Considered

1. The recipe for creating a movement
2. 60% of consumers consider sustainability important in brands