Socially Unacceptable Prohibition PR

Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst for the latest and greatest in hydration fashion. As we sip on success stories and cringeworthy marketing mishaps, you'll get a taste of the real, raw, and sometimes ridiculous world of branding and influencer marketing.

Laugh along with Victoria and ourselves as we reminisce about our own professional blunders, from a first-day fiasco to Instagram mishaps that could have spelled disaster. This episode isn't just about pointing fingers; it's a toast to the power of authenticity, owning your mistakes, and the resilience needed to bounce back stronger. Join us as we celebrate Stanley's mastery of the social media game and the creation of a culture that's as robust as the products they sell, all while keeping our own PR goofs in check.
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's.  Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-on experience can teach.

Step into the nostalgia-fueled Ministry of Sound era with us as we trip down memory lane, reminiscing over legendary dance DJs and digital marketing mishaps. Hear Chris McKay's unfiltered stories of navigating the complex and often unpredictable world of influencer marketing, where authenticity and humour can turn a partnership into a game-changer. We dissect the strategic intricacies of brand communication, emphasising the importance of knowing your audience, leveraging data analytics, and why sometimes, the best strategy is to lean on your team's collective genius.

Give us a follow, share your own marketing mishaps, and join us for more unscripted insights on Socially Unacceptable, where we keep it real and our marketing stories are anything but ordinary.

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https://www.hillarys.co.uk/


Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance of cultural connections in marketing—all with our usual splash of terrible humour.

Switch gears with us as we tackle the glitz and glamour of Super Bowl ads, questioning if the hefty price tag is really worth the spectacle. Dunkin's star-studded commercials and social media finesse provide the perfect case study for a multifaceted approach to increasing brand awareness. And for a taste of something a little different, we tease an upcoming segment with our guest Katie, who offers a glimpse into her marketing mistake regarding reality TV influencers.

The 'DunKings' Superbowl ad
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of England, where agencies are rewriting the playbook with authenticity and bold storytelling. Natalie reveals the strategic manoeuvres behind Prolific North's rebranding success and how they're mastering the art of engaging with a savvy demographic on social media.

Strap in as we navigate the evolving landscape of the northern UK marketing industry, where cities from Birmingham to Scotland are capturing the attention of major brands with their untapped creative potential. 

Rounding off our exciting episode with a touch of glamour and camaraderie, we venture behind the scenes of industry awards and the pivotal role they play in fostering a sense of community. We share a laugh over event planning escapades and the growth of Prolific North's LinkedIn community, while showing the power of customer engagement and original content in the marketing space. Tune in for stories of perseverance, humour, and invaluable insights that will arm you with the knowledge to navigate the marketing mayhem, whether you're part of a small team or leading the charge on innovative strategies.
 
X: @ProlificNorth
LinkedIn: /prolificnorth
Instagram: @prolific_north
Website: prolificnorth.co.uk


Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how simplicity in messaging can spark crucial conversations about men's mental health.

As seasoned pros in social media and public relations, we're not just here to talk shop—we're here to share the kind of insights and inspirations that ignite creativity within our team. Emily's account of how the campaign navigated the delicate theme of suicide prevention and urged action through its narrative is a testament to the power of marketing with a conscience. So, brace yourself for a session that's rich in learnings and laden with the kind of practical wisdom that could transform your brand's approach to meaningful marketing. Join us for a special 15-minute journey into the heart of campaign storytelling.

Norwich City x Samaritans video
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. 

Greg shares some amazing F*ck Ups on the show including when his client decided to change their story mid-broadcast interview to a tale about walking away from the Devil. He tells another story about how he deliberately lost Santa Claus and it became a national story for all the wrong reasons.

Greg guides us through the seismic shifts AI has sparked in crafting narratives and the irreplaceable human touch that still drives the heart of storytelling. This journey isn't just about embracing change; it's a masterclass in balancing technology with the timeless art of communication.

We dissect the role of automated media training, brainstorming sessions that start with AI-generated sparks, and surprisingly, what the concept of "v-tirement" could mean for our future. From the unveiling of RightRelease.com to the subtle finesse required in managing high-profile events, our stories run the gamut from preventing potential PR crises to the wisdom of sharing difficult news upfront. Each narrative is a puzzle piece in the grand picture of the evolving PR landscape.

We wrap up with predictions about AI's corporate governance, the potent mix of junior staff ingenuity with AI tools, and the legal intrigue surrounding platforms like ChatGPT. Whether you're a seasoned PR guru or simply intrigued by the fusion of AI and human creativity, this episode promises to leave you with a fresh perspective on the power of storytelling in the digital age. Join us for an exploration that's as insightful as it is entertaining, where every lesson learned carves a path toward innovation.
Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....

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