When It Hits the Fan

BBC Radio 4

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

  1. 2 DGN GELEDEN

    Is the BBC 'hopeless at PR'?

    "They make really stupid basic mistakes and they are hopeless at PR." If you're a podcast about PR, then that quote - made about the BBC this week - is a good place to start when assessing the reputation of the Corporation. This week, David Yelland and Simon Lewis examine the crisis engulfing the BBC. One which began with a leaked memo, resulted in two huge resignations and now has President Trump threatening to sue for $1bn. How did we get here and did the BBC make some cardinal PR mistakes along the way? Maybe the BBC could do with putting in a call to the man dubbed 'Drastic Dave'. On the extended edition on BBC Sounds, David and Simon look at the risks and rewards of parachuting a 'superstar CEO' into a struggling company. In this case, it's Dave Lewis - who's now tasked with turning round drinks business Diageo. The company has seen an immediate bounce in its value, but how long can that PR honeymoon period last? And what happens if you need to get hold of your CEO - superstar or otherwise - but they're not picking up? The answer, according to the boss of Heathrow, is to give them an extra loud phone. Thomas Woldbye says that's what he's now got - after sleeping through several alerts when the airport was hit by a huge power failure back in March. David and Simon recall moments from their own careers when they had to decide if, when and how to wake the boss. Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

    28 min
  2. 5 NOV

    Two Weeks that Shook the Palace

    It was barely a fortnight - but in that time everything seemed to change. This week, David Yelland and Simon Lewis look at the dramatic way Buckingham Palace responded to the growing crisis over the then-Prince Andrew. Going from an initial statement that seemed - to many - to get almost everything wrong to a second statement that went further than almost anyone was expecting. Behind-the-scenes, just what was going on for the Royal comms team? What powers were at play, how was there such a gulf between the two statements and just how hard is it to react quickly when working for an institution as unwieldy as the Royal Family? On the extended edition on BBC Sounds, we're on patrol with the 'Pleasure Police'. Well, that's who the gambling industry has in its sights as it fights to stop the sector being hit with higher taxes. But David and Simon think it's a particularly old fashioned type of PR campaign - complete with backing from The Sun and a slogan to Save Our Bets. With the Budget looming large, they examine whether these campaigns ever work. And what price loyalty? John Lewis is making a fresh attempt to lure members into its flagship store - with the promise of free fizz, nibbles and arm massages. But beyond the pampering, how hard is it for brands and businesses to secure loyalty - and what are the reputational risks if you have to withdraw or adapt those perks? Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

    32 min
  3. 15 OKT

    What Victoria Beckham's revelation reveals about PR

    Victoria Beckham is no stranger to headlines. And now she's revealed that intense media scrutiny led to her developing an eating disorder. Cue more headlines. One particular article stood out, which asked why those around Victoria - including her PR team - didn't seem to address the problem at the time. This week, David Yelland and Simon Lewis look at what this tells us, not just about Victoria Beckham’s story, but the delicate line that people in the world of PR must tread when they are dealing with a client facing a highly sensitive and personal issue. How do you discuss the elephant in the room? On the extended edition on BBC Sounds, we're on the comeback trail. Three-time Olympic dressage gold medallist Charlotte Dujardin has begun a very low-key return to her sport after serving a ban for 'excessively' whipping a horse. So far, she's not given any interviews. But is that sustainable - and what are the PR options for trying to return to the spotlight after a scandal? Also, it's never a good idea to wind up a bear. Especially one from Darkest Peru with a serious marmalade habit. But that's what the makers of Spitting Image have done. The Michael Bond estate and Studio Canal - who make the Paddington films - are taking legal action after the much-loved bear was depicted as a drug-taking, foul-mouthed beast in a YouTube series. Time for David and Simon to sit down with Paddington and offer some reputational repair work. Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

    28 min
  4. 24 SEP

    Why the Macrons are willing to bare all

    We are living in troubling times when Emmanuel Macron and his wife, Brigitte, feel they have to go to court to prove she is a woman. The couple's lawyer says 'a line has been crossed' by an online influencer who has repeatedly claimed Mrs Macron is a man. This week, David Yelland and Simon Lewis look at the 'fight for truth'. Famous people and businesses used to be able to ignore or not comment on stories that were clearly untrue. But in the disinformation age, lies gain traction - and stick - faster than ever. So what are the PR challenges and risks of taking a stand when people have already made up their minds? And on the extended edition on BBC Sounds, David and Simon look at arguably the toughest PR job in the country - the Archbishop of Canterbury. An announcement on who'll take up the position is expected in the next few weeks - and they face a huge challenge. They'll have a guaranteed platform, but what's the message? At a time when church leaders have written an open letter criticising the 'misuse' of Christian symbols during a march organised by the Far Right, is being controversial unavoidable? Also, who's up and who's down? Yes, it's league table PR. As Oxford and Cambridge slip down the list of best universities, what dark arts are at play in similar lists? Can they be manipulated - and what are the real reputational risks of falling down the rankings? Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

    31 min

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Info

Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan. When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.

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